ViewPoint
January 2021
This Month's Features:
Verified Would Like to Welcome...
Nearly 2,800 Newspaper Companies Rec'd Paycheck Protection Loans, Most Were Under $150K
Ad Council Launches Massive Vaccine-Focused Campaign
Study Finds Disconnect Between B2B Marketers and Buyers
Verified Enters Into Strategic Alliance with the California News Publishers Association
Verified Would Like to Welcome...
Motor Age
Endeavor Media
Established in 1899, Motor Age has a century-long heritage of providing shop owners and technicians with business information and technical advice to improve the day-to-day business of running a shop and correctly repairing vehicles.
Auto Body Repair Network
Endeavor Media
Every issue of Auto Body Repair Network delivers high quality nes/analysis, business information and cutting edge technical features that assist shops in staying current and profitable.
Aerospace Tech Review
Aerospace & Security Media
Launched in November 2019, Aerospace Tech Review is dedicated to all companies involved in the high-tech sectors of the commercial aviation, MRO, and aerospace and defense industries.
Nearly 2,800 Newspaper Companies Received Paycheck Protection Loans, Most Were Under $150K
As the coronavirus pandemic continues to wreak havoc on an already struggling newspaper industry, and talks about further economic stimulus continue to stall, nearly 2,800 newspaper companies received Paycheck Protection Program (PPP) loans from the U.S. government as of August 2020, according to a Pew Research Center analysis of Small Business Administration (SBA) data.
Source: Pew Research Center
Ad Council Launches Massive Vaccine-Focused Campaign
As the pandemic impacted the holiday season, the Ad Council continued to roll out messaging related to COVID-19. The Council launched what it called one of the largest public education campaigns in history to encourage vaccinations against the virus.
This national initiative complements government efforts and has set a goal of raising $50 million from the private sector, including the philanthropic community and corporations. | READ MORE
Source: MediaPost Communications
Study Finds Disconnect Between B2B Marketers and Buyers
B2B brands claim they are doing a great job of personalizing content. But buyers don't agree.
For one thing, marketers are prioritizing long-form written content like white papers (42%) and ebooks (30%).
But customers prefer user reviews (64%), product tours (43%) and videos (33%), according to The Experience Disconnect: 2021 B2B Marketing, a study by content experience platform Uberflip.
In addition, 61% of buyers say relevant content is the top driver for taking action or engaging with the vendor on a website or other digital property. Yet relevant content doesn't even make it to the top three in the marketer's playbook, judging by this study.
Source: MediaPost Communications
Verified Enters Into Strategic Alliance with the California News Publishers Association
Verified Audit Circulation has entered into a strategic alliance with California News Publisher's Association (CNPA).
Working with the CNPA executive management team, Verified will produce the first database containing the circulation of all CNPA members.
"This is an important initial step in the association's positioning for the future," said CNPA President and CEO, Charles Ford Champion II. "Measuring and authenticating our collective reach will strongly enhance our position with advertising buyers. The same audited statewide data also will help the industry make its case more affirmatively with elected and other government officials."
Verified will provide the CNPA with a comprehensive and verified report that incorporates the circulation of all CNPA members. Both audited and un-audited circulation will be included in the report.
"The CNPA recognizes that a publisher's audience is incredibly valuable," said Verified CEO, Tim Prouty. "Audits by Verified tell advertisers and agencies that they are making a smart choice. Publications that are audited stand out and demonstrate a commitment to accuracy and transparency."
As well as producing an annual circulation report, Verified is offering all CNPA members a 10% discount on initial Verified audit fees.
"CNPA's member newspapers are in touch with a formidable audience of California consumers and merchants," added Alan Levy, Verified's VP of Marketing & Sales. "We will help CNPA standardize its data presentations for media buyers and deliver the independent, third-party verification that is so critical to advertising sales and legislative advocacy."
More information will be coming in the future from the CNPA.
If you have questions about audits, please contact Verified at 415-461-6006.
Please send comments and story ideas to
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Verified Audit Circulation
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