Verified Audit CirculationViewPoint
May / June 2019

Subscribe    Back to Home    Past Issues

This Month's Features:

Verified Would Like to Welcome...
Electioneering Law Will Curb Political Ads, Newspapers Say
Events Calendar
Tampa Bay Times Upgrades Its DayStarter Email Newsletter
Tips & Techniques: Publishing Frequency and Omitted Issues

Back to Top
Verified Would Like to Welcome...

Professional Tool & Equipment News (PTEN)Professional Tool & Equipment News (PTEN)
Endeavor Business Media
Fort Atkinson, WI
Professional Tool & Equipment News (PTEN) is designed to deliver the latest tool and equipment information in the automotive aftermarket to help increase productivity and maximize billable hours.


LEPN and LETLaw Enforcement Product News (LEPN) and
Law Enforcement Technology (LET)
Endeavor Business Media
Fort Atkinson, WI
Law Enforcement Product News and Law Enforcement Technology have an audiencethat includes chiefs, sheriffs,marshals, deputy sherrifs, supervisors, lieutenants, sergeants, patrolmen, officers, troopers, rangers,911 resonders and S.W.A.T., including managers, supervisors, administrators and related personnel serving in the field of law enforcement, investigations, forensics and protective services.


Sound & Video Contractor
Sound & Video ContractorFuture US, Inc.
New York, NY
Sound & Video Contractor is a B2B brand intended for individuals with broad-based interest in systems contracting industries.


The Sunday SignalThe Sunday Signal
Paladine Multi-Media Group LLC
Santa Clarita, CA
The Sunday Signal is filled with stories fit for a weekend read. Everything from community news, local resident spotlights, business updates and much more comes in the Sunday Signal delivered to homes for free.


Back to Top

Electioneering Law Will Curb Political Ads, Newspapers Say

Electioneering Law Will Curb Political Ads, Newspapers SayThe Washington Post, Baltimore Sun and other newspapers are urging a federal appellate court to continue blocking a new Maryland electioneering law that requires news sites to post information about political ads.

The newspapers say Maryland has no grounds to "commandeer" their pages by forcing them to run additional information. The publishers add that the law could result in fewer political ads altogether.

"Google has already ceased running Maryland political ads, and, if the Act were permitted to be enforced against least some of them will be forced to do the same," the publishers argue in papers filed late last week with the 4th Circuit Court of Appeals.

The "Online Electioneering and Transparency Act," which took effect July 1, 2018, applies to operators of online news sites, social media services and other platforms with more than 100,000 unique monthly users. The measure requires those companies to post – on their own websites – information about political ad buys, and to make records available to the state election board. Maryland passed the law after it emerged that Russian operatives purchased ads on Google, Twitter and Facebook, in order to interfere with the 2016 U.S. presidential election.

Shortly after the law took effect, Google said it would stop accepting political ads in Maryland.

The Post and other papers sued to block the law last year, arguing that several of its provisions violated the First Amendment, including the provision compelling news organizations to post information about political ad purchases and to make records available to state inspectors.

U.S. District Court Judge Paul Grimm in Maryland sided with the publishers and blocked the state from enforcing the law against news organizations.

Grimm wrote it was "evident" that campaign finance disclosure laws imposing burdens on the media implicate the First Amendment's guarantee of freedom of the press. He added that laws compelling publishers to post information on their own sites are particularly problematic, describing them as "treading on their First Amendment-protected interest in controlling the content of their publications."

He also said the statute was too broad, because it applies not only to the large social media platforms on which the Kremlin previously purchased ads, but also to news sites that weren't targeted by foreign operatives.

Maryland officials recently appealed that ruling to the 4th Circuit, arguing that the government has a legitimate interest in preventing foreign interference in elections, and in "electoral transparency."

The newspapers counter that Grimm correctly "recognized that regulations commandeering the pages of a newspaper to communicate messages dictated by the government are presumptively unconstitutional."

They also argue that a law centered on paid ads won't address Russian interference in elections, given that much of the prior Russian-operated online campaigns involved unpaid posts on social media.

The publishers add that Maryland's law interferes with their ability to exercise editorial control by requiring them to post certain information. "Not only does compelling publication of factual information violate the First Amendment, but laws dictating what a newspaper must publish are a serious interference with editorial independence," they argue.

© 2019 MediaPost Communications

Back to Top
Events Calendar

Florida Media Conference
July 10 – 12, 2019
St Petersburg, FL

MFCP 2019 Publisher's Summit
July 11 – 12, 2019
Clear Lake, IA

AAN 2019 Annual Convention
July 11 – 13, 2019
Boulder, CO

Local Media Association: Selling Digital Marketing Serivces
July 31 – August 1, 2019
Chicago, IL

Inland Press Mission One: Revenue
August 15 – 17, 2019
Austin, TX

If you have an event that you would like to announce,
please send your information to

Back to Top
Tampa Bay Times Upgrades Its DayStarter Email Newsletter

The Tampa Bay Times is changing its DayStarter email newsletter, altering the frequency, delivery time and tone. And other newsletters may be in the offing.

The DayStarterFormerly sent seven days a week, DayStarter will now go out only on weekdays because the Times determined that it did not offer as much value to readers on weekends and holidays. And it will be sent an hour earlier in the morning.

The e-letter will also have "a more narrative-driven format, something that sounds like a neighbor sharing the latest news with you, provides context and clarity that a simple list of news stories can't," states Joshua Gillin, a senior digital editor who oversees newsletters at the Tampa Bay Times, according to a post by executive editor Mark Katches.

Gillin adds: "Email newsletters help readers sift through all the information they are provided daily – that's why they sign up for them. A link dump doesn't really help with that. We want to provide a channel that tells our audience they can come to us for a thoughtful summary throughout the week."

Formerly run mostly on autopilot, DayStarter will now be produced with input from editors and producers across the newsroom.

"The result will be a well-tended and interesting experience rather than something that looks like a robot built it," Katches writes.

DayStarter, the most popular Tampa Bay Times newsletter, has more than 70,000 subscribers.

© 2019 MediaPost Communications


Back to Top
Tips & Techniques: Publishing Frequency and Omitted Issues

Publishing Frequency is defined as the number of issues published on an annual (Audit Report) or six-month period (Publisher's Statement or Initial Audit) period. All mastheads audited by Verified must have a stated publishing frequency.

Only issues whose primary distribution lies within a report's stated period can be included in the Audit Report of Publisher's Statement. Primary distribution is defined as a minimum of 50% of the total qualified distribution. Supplemental distribution outside of the report period may be included as qualified circulation as long as the 50% guideline is met.

Digital editions must have the same publishing frequency as the print edition and must be distributed (email notification, access on website, etc.) on the same date as the print edition.

If there are changes in the publishing frequency within a stated period, only the issues published within the stated period can be included in the average qualified circulation. Changes to the publication frequency will be noted in the report.

A publisher may omit issues from their average circulation at their discretion. Issues can be omitted for any reason (holiday, weather, press problem, etc.). However, the omitted issue's qualified circulation must be no more than 10% (greater or less than) the masthead's average qualified circulation.

The number of issues allow to be omitted is based on the publishing frequency.

Maximum Allow Omitted Issues

If you have questions regarding publishing frequency or omitted issues, please call Verified at 415-461-6006.

Please send comments and story ideas to
or contact us at:

Verified Audit Circulation
1101 Fifth Avenue, Suite 270
San Rafael, CA 94901-2993
415.461.6007 fax

© 2019 Verified Audit Circulation