| Billions of advertising dollars are spent annually on directory advertising. With investments of that magnitude, marketers and certified marketing representatives (CMRs) demand audited distribution and research.
We conduct telephone surveys approximately three months after delivery, with research topics including possession and usage of your directory and other directories serving the market, directory preference, interest in special sections, and the influence of directory advertising on buying decisions. The research is scaleable and can be customized to meet special needs.
Our directory client list includes leading independent directory publishers such as AGI / Valley Yellow Pages, Dex, TransWestern Publishing, Metro Directories, United Yellow Pages, and Star Directories.
Sample Reports:
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