December
2009 / January 2010
Tween
Buying Power
Twitter 2010: Meeting Marketer Exectations
Consumers Will Pay For News if Unique
and Not Yet Known
Newspaper Group Argues Against Opt-In
Consent For Behavioral Targeting
Magazine Heavyweights Debut Digital
Storefront
Tips & Techniques: Consolidated
Media Reports
November
2009
Verified
Becomes a Member of the IAB
Perishables Sales Booming At Retail
Paper Trail: The Week Guarantees Ad
Recall
Tips & Techniques: Online Audience
Measurement
October
2009
Verified
Confirms Tribune Interactive Contests
Results
JAGTAG Provides a New and Unique Way
to Link Print and Electronic Media
Verified Offers Readership Surveys
Magazines Take Page Out of Online's
Playbook, Use Cross-Media Studies
to Tout Cost Effects
Gender and Age Consumption Differs
in Evolving Media Usage Patterns
September
2009
E-Newsletter
Survey
Trad Media Still Influential In Travel
Decisions
Monetizing Newspaper Content
Commemorative Issues Prove Profitable
Tips and Techniques: Record Retention
August
2009
5
Free Ways to Motivate Your Employees
E-Readers – Who's Buying Them?
Newspapers Still Send Consumers to
the Store
NAA: Newspaper Sites Enjoy Higher
Traffic
URLs Boost Magazine Ad Response
Tips and Techniques: Accessing Your
Audit Report Online
July
2009
It's
Not The Size Of An Ad, It's Where
You Put It That Counts
Third-Party Audits Needed for Trade
Show & Events
Mobile Phone Advertising Potential
Where Do The C-Level Execs See Advertisements?
Smaller Newspapers Feel the Squeeze
Hispanic Consumers More Positive,
Receptive to Marketing
Tips & Techniques: Other Non-Qualified
June
2009
Verified Announces New Online Audit Evaluation Survey
Advertising Keeps Consumer Confidence
3 Keys to a Successful Audit
Online Helps Offset Decline in Media Company Revenue Last Year
Print Advertising Drives Online Leads
Tips & Techniques: Association Subscriptions
May
2009
Pricewaterhouse Coopers Study
Finds Newspapers Have Future
Maximize Your SRDS Listing Today
Information & Resource Guide Update
MediaNews To Charge For Online Content
McClatchy City Newspapers Charge For TV Section
Tips & Techniques: Publicity Guidelines
April
2009
Neighborhood and
Ethnic Newspapers Are Bucking the Trend
Bar Codes In Newspaper Ads Link To Web Content Via Mobile App
Verified Developing Integrated Audit Report With Questex Media
Under-35 Hispanic Age Group Engages With Hispanic Newspapers
Reader Survey Sampling Techniques
March
2009
5 Consumer Trends
for 2009
Quantcast Measures Publishers' Website Traffic for Free
Results of Customer Satisfaction Survey
Toss-up on Future Print, But Relevant Today
MPA: Mag Sites Boost Traffic 11%
Who Else Sees Your Audit Report?
February
2009
Use
ESRI Data in Your Audit Report to
Sell Advertising
Verified Announces the 2009 Circle
of Excellence Winners
Understanding Web Metric Terms
OPA: Premium Content Sites Worth Extra
Bucks
Tips & Techniques: Third-Party
Sales
December
2008 / January 2009
Verified's
Customer Satisfaction Survey
Banks Need Advertising to Rebuild
Customer Confidence
Free Community Newspapers Can Save
40% With Mail Class Alternative
Millennial Journalists Leading New
Media Usage
Get LinkedIn with Verified
November
2008
Get
LinkedIn with Verified
5 Things I've Learned from the Internet
Syncronex Provides Single Copy Management
Snapshot of Media Plans & Budgets
For 2009
Tips & Techniques: Sell the Value
of Verified Audited Circulation to
Advertisers
October
2008
Paper
Theft is Big Business
Results of Report Usefulness Survey
New Auto Spending Down, But Repair
and Aftermarket Strong
A Way to Stay Alive on Weak Ad Days
Tips & Techniques: Accessing Your
Audit Reports
September
2008
Free Publications
Strive for 2nd Class Postal Rate
As Budgets Tighten, Advertisers Need to Spend Wisely
Verified Guidelines Update for Hurricane Ike
Ad Advantage to Local Online Media
Tips and Techniques: Understanding Your Audit Report
August
2008
Report Value & Usefulness
Survey
Looking Ahead – Challenges and Strengths
Consumer Coupon Usage Up
Total Newspaper Readership Grows
Introducing New Promotional Materials from Verified
July
2008
C-suite Execs Receptive
to Media and Advertising
Selling Your Audit to Your Internal Customers
Parents, Not Peers, Lead Young People to Newspapers
Spanish-Language Ad Spend Sees Growth In 2007
Tips & Techniques: Zoned ZIP Reporting Helps Advertisers
June
2008
Go Green! Save a Tree!
Online Not Held to the Same Standard
Eloqua: Marketers Cut Print, Boost Online Spending
Alternative Newspapers and Their Sites Read by Surburbia
Three Steps to a Successful Research-Based Sales Calls
May
2008
Advertising in Tough Economic Times Good for Business
Free is the New Black
Protecting the Value of Your Trademark
Two-Thirds of Shoppers Plan More Coupon Use
Promotion Survey Results
April
2008
The Challenge of
Cutting Distribution Costs
How Do You Promote Your Audit?
Newspaper Sites Attract More Nonprint Readers
Tips and Techniques – Passing a Field Verification Survey
James Desser Retires from Long Career in Circulation Auditing and Research
March
2008
Survey: Industry
Outlook 2008 (repeated)
African Americans Increasingly Important for Advertisers
Verified in the News
Two-Thirds of Americans Dissatisfied With The Quality of Journalism
Tips and Techniques – Circulation Analysis by ZIP/Postal Code
February
2008
Survey: Industry
Outlook 2008
Make Your Website Advertisers' Darling
Valassis Launches RedPlum
Print Inserts Pass TV Ads as Important Influence in Purchase Decisions
Tips and Techniques – Using "Free" to Generate Paid Subscriptions
January
2008
Verifiable Third-Party
Metrics Can Increase Chances of Closing More Ad Sales
Magazines Undergo Bumpy Ride in 2007
Asian Americans Good for Advertisers
2008 Local Online to Grow, But Needs Dedicated Sales Organization
Tips and Techniques – Reporting Total Printed
December
2007
Verified Announces
Winners of Media Planner Survey
La Prensa Gráfica Wins World Young Reader Paper of 2007
New Client Directory
Measurement Seen as Hurdle to Ad Spending on Emerging Media
Display the Verified Logo on Your Website
Tips & Techniques – Reporting Target Distribution
November
2007
David Horowitz Cautions Advertisers to Beware Unaudited Publications
"Do Not Track" Registry for Online Activity
Cumulative Media Drive Purchase Intent
Verified Conducts Survey of Media Planners/Buyers
October
2007
Paid Online Newspapers Still Viable?
Creative Use of Verified's Logo on a Website by NBIZ
Newspapers Use a Billion Dollars Worth of Postage
Common Circulation Questions Advertisers Ask
September
2007
Verified to Use Recycled Paper
NOW's Street Boxes Get Artistic
New Media Lags Communication Impact of TV, Radio, Magazines, and Newspapers
5 Tips for Selling Net Circulation
August
2007
SNA Launches National Ad Network in August
Free Dailies the Future?
Marketers Expect Coverage for Ads
Online Newspaper Readers a "Sophisticated Audience"
Tips and Techniques: Wizard ZIP/Postal Code "Cloning" Feature
July
2007
If This Is Thursday I Must Be In...?
Food Ads Aimed at Children Under Pressure
Congress Calls for Women's Mags to Stop Tobacco Ads
Black and White and Not Very Read
June
2007
What's Online? Web Presents Many Content Choices
Magazine Sites Add Wikis
Publishers May Lose DTC Drug Ads
Although Q1 Ad Spending Down, Still Some Bright Spots
First Quarter Newspaper Print Ads Down, Online Up
Ask the Experts
May
2007
Are Free Dailies the Future?
Philadelphia Inquirer Debuts Column Sponsorship
Record Visitors to Newspaper Websites in First Quarter
Verified's Training and Support Services
April
2007
Verified Appoints New VP of Marketing and Sales
Poynter Institute EyeTrack07 Project
The Redesign for Honolulu Star-Bulletin Has a Website Feel
Traditional Media Prompts Online Searches
Global Ad Growth Rate on Internet Yellow Pages Outpacing Print Four to One
Guide to Your Audit: Subscript./Single-Copy Sales and Distribution of Other Publications
March
2007
Web Traffic Added to Audit Reports
It Ain't Easy Being Green – For Magazines
Newspapers Outsell TV Broadcasters With Local Online Video Ads
Guide to Your Audit: Premiums
February
2007
Going Digital – Challenges and Rewards
Mom's the Word
Websites Increasing Local Newspaper Penetration Markedly
Demographic Reports Give Publishers a Leg Up
January
2007
Enhanced Online Reporting on Wizard
Ad Rates to Increase in 2007
Three New Subscription Marketing Ideas for the Web
Newspapers Are the Preferred Medium for Affluent Empty Nesters
Ask Verified: How Can I Effectively Promote My Audit?
December
2006
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2006
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2006
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2006
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2006
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2006
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2006
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2006
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2006
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2006
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2006
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2006
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2005
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2005
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2005
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2005
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