ViewPoint

December 2009 / January 2010
Tween Buying Power
Twitter 2010: Meeting Marketer Exectations
Consumers Will Pay For News if Unique and Not Yet Known
Newspaper Group Argues Against Opt-In Consent For Behavioral Targeting
Magazine Heavyweights Debut Digital Storefront
Tips & Techniques: Consolidated Media Reports

November 2009
Verified Becomes a Member of the IAB
Perishables Sales Booming At Retail
Paper Trail: The Week Guarantees Ad Recall
Tips & Techniques: Online Audience Measurement

October 2009
Verified Confirms Tribune Interactive Contests Results
JAGTAG Provides a New and Unique Way to Link Print and Electronic Media
Verified Offers Readership Surveys
Magazines Take Page Out of Online's Playbook, Use Cross-Media Studies to Tout Cost Effects
Gender and Age Consumption Differs in Evolving Media Usage Patterns

September 2009
E-Newsletter Survey
Trad Media Still Influential In Travel Decisions
Monetizing Newspaper Content
Commemorative Issues Prove Profitable
Tips and Techniques: Record Retention

August 2009
5 Free Ways to Motivate Your Employees
E-Readers – Who's Buying Them?
Newspapers Still Send Consumers to the Store
NAA: Newspaper Sites Enjoy Higher Traffic
URLs Boost Magazine Ad Response
Tips and Techniques: Accessing Your Audit Report Online

July 2009
It's Not The Size Of An Ad, It's Where You Put It That Counts
Third-Party Audits Needed for Trade Show & Events
Mobile Phone Advertising Potential
Where Do The C-Level Execs See Advertisements?
Smaller Newspapers Feel the Squeeze
Hispanic Consumers More Positive, Receptive to Marketing
Tips & Techniques: Other Non-Qualified

June 2009
Verified Announces New Online Audit Evaluation Survey
Advertising Keeps Consumer Confidence
3 Keys to a Successful Audit
Online Helps Offset Decline in Media Company Revenue Last Year
Print Advertising Drives Online Leads
Tips & Techniques: Association Subscriptions

May 2009
Pricewaterhouse Coopers Study Finds Newspapers Have Future
Maximize Your SRDS Listing Today
Information & Resource Guide Update
MediaNews To Charge For Online Content
McClatchy City Newspapers Charge For TV Section
Tips & Techniques: Publicity Guidelines

April 2009
Neighborhood and Ethnic Newspapers Are Bucking the Trend
Bar Codes In Newspaper Ads Link To Web Content Via Mobile App
Verified Developing Integrated Audit Report With Questex Media
Under-35 Hispanic Age Group Engages With Hispanic Newspapers
Reader Survey Sampling Techniques

March 2009
5 Consumer Trends for 2009
Quantcast Measures Publishers' Website Traffic for Free
Results of Customer Satisfaction Survey
Toss-up on Future Print, But Relevant Today
MPA: Mag Sites Boost Traffic 11%
Who Else Sees Your Audit Report?

February 2009
Use ESRI Data in Your Audit Report to Sell Advertising
Verified Announces the 2009 Circle of Excellence Winners
Understanding Web Metric Terms
OPA: Premium Content Sites Worth Extra Bucks
Tips & Techniques: Third-Party Sales

December 2008 / January 2009
Verified's Customer Satisfaction Survey
Banks Need Advertising to Rebuild Customer Confidence
Free Community Newspapers Can Save 40% With Mail Class Alternative
Millennial Journalists Leading New Media Usage
Get LinkedIn with Verified

November 2008
Get LinkedIn with Verified
5 Things I've Learned from the Internet
Syncronex Provides Single Copy Management
Snapshot of Media Plans & Budgets For 2009
Tips & Techniques: Sell the Value of Verified Audited Circulation to Advertisers

October 2008
Paper Theft is Big Business
Results of Report Usefulness Survey
New Auto Spending Down, But Repair and Aftermarket Strong
A Way to Stay Alive on Weak Ad Days
Tips & Techniques: Accessing Your Audit Reports

September 2008
Free Publications Strive for 2nd Class Postal Rate
As Budgets Tighten, Advertisers Need to Spend Wisely
Verified Guidelines Update for Hurricane Ike
Ad Advantage to Local Online Media
Tips and Techniques: Understanding Your Audit Report

August 2008
Report Value & Usefulness Survey
Looking Ahead – Challenges and Strengths
Consumer Coupon Usage Up
Total Newspaper Readership Grows
Introducing New Promotional Materials from Verified

July 2008
C-suite Execs Receptive to Media and Advertising
Selling Your Audit to Your Internal Customers
Parents, Not Peers, Lead Young People to Newspapers
Spanish-Language Ad Spend Sees Growth In 2007
Tips & Techniques: Zoned ZIP Reporting Helps Advertisers

June 2008
Go Green! Save a Tree!
Online Not Held to the Same Standard
Eloqua: Marketers Cut Print, Boost Online Spending
Alternative Newspapers and Their Sites Read by Surburbia
Three Steps to a Successful Research-Based Sales Calls

May 2008
Advertising in Tough Economic Times Good for Business
Free is the New Black
Protecting the Value of Your Trademark
Two-Thirds of Shoppers Plan More Coupon Use
Promotion Survey Results

April 2008
The Challenge of Cutting Distribution Costs
How Do You Promote Your Audit?
Newspaper Sites Attract More Nonprint Readers
Tips and Techniques – Passing a Field Verification Survey
James Desser Retires from Long Career in Circulation Auditing and Research

March 2008
Survey: Industry Outlook 2008 (repeated)
African Americans Increasingly Important for Advertisers
Verified in the News
Two-Thirds of Americans Dissatisfied With The Quality of Journalism
Tips and Techniques – Circulation Analysis by ZIP/Postal Code

February 2008
Survey: Industry Outlook 2008
Make Your Website Advertisers' Darling
Valassis Launches RedPlum
Print Inserts Pass TV Ads as Important Influence in Purchase Decisions
Tips and Techniques – Using "Free" to Generate Paid Subscriptions

January 2008
Verifiable Third-Party Metrics Can Increase Chances of Closing More Ad Sales
Magazines Undergo Bumpy Ride in 2007
Asian Americans Good for Advertisers
2008 Local Online to Grow, But Needs Dedicated Sales Organization
Tips and Techniques – Reporting Total Printed

December 2007
Verified Announces Winners of Media Planner Survey
La Prensa Gráfica Wins World Young Reader Paper of 2007
New Client Directory
Measurement Seen as Hurdle to Ad Spending on Emerging Media
Display the Verified Logo on Your Website
Tips & Techniques – Reporting Target Distribution

November 2007
David Horowitz Cautions Advertisers to Beware Unaudited Publications
"Do Not Track" Registry for Online Activity
Cumulative Media Drive Purchase Intent
Verified Conducts Survey of Media Planners/Buyers

October 2007
Paid Online Newspapers Still Viable?
Creative Use of Verified's Logo on a Website by NBIZ
Newspapers Use a Billion Dollars Worth of Postage
Common Circulation Questions Advertisers Ask

September 2007
Verified to Use Recycled Paper
NOW's Street Boxes Get Artistic
New Media Lags Communication Impact of TV, Radio, Magazines, and Newspapers
5 Tips for Selling Net Circulation

August 2007
SNA Launches National Ad Network in August
Free Dailies the Future?
Marketers Expect Coverage for Ads
Online Newspaper Readers a "Sophisticated Audience"
Tips and Techniques: Wizard ZIP/Postal Code "Cloning" Feature

July 2007
If This Is Thursday I Must Be In...?
Food Ads Aimed at Children Under Pressure
Congress Calls for Women's Mags to Stop Tobacco Ads
Black and White and Not Very Read

June 2007
What's Online? Web Presents Many Content Choices
Magazine Sites Add Wikis
Publishers May Lose DTC Drug Ads
Although Q1 Ad Spending Down, Still Some Bright Spots
First Quarter Newspaper Print Ads Down, Online Up
Ask the Experts

May 2007
Are Free Dailies the Future?
Philadelphia Inquirer Debuts Column Sponsorship
Record Visitors to Newspaper Websites in First Quarter
Verified's Training and Support Services

April 2007
Verified Appoints New VP of Marketing and Sales
Poynter Institute EyeTrack07 Project
The Redesign for Honolulu Star-Bulletin Has a Website Feel
Traditional Media Prompts Online Searches
Global Ad Growth Rate on Internet Yellow Pages Outpacing Print Four to One
Guide to Your Audit: Subscript./Single-Copy Sales and Distribution of Other Publications

March 2007
Web Traffic Added to Audit Reports
It Ain't Easy Being Green – For Magazines
Newspapers Outsell TV Broadcasters With Local Online Video Ads 
Guide to Your Audit: Premiums

February 2007
Going Digital – Challenges and Rewards
Mom's the Word
Websites Increasing Local Newspaper Penetration Markedly
Demographic Reports Give Publishers a Leg Up

January 2007
Enhanced Online Reporting on Wizard
Ad Rates to Increase in 2007
Three New Subscription Marketing Ideas for the Web
Newspapers Are the Preferred Medium for Affluent Empty Nesters
Ask Verified: How Can I Effectively Promote My Audit?

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