ViewPoint

March 2008
Survey: Industry Outlook 2008 (repeated)
African Americans Increasingly Important for Advertisers
Verified in the News
Two-Thirds of Americans Dissatisfied With The Quality of Journalism
Tips and Techniques – Circulation Analysis by ZIP/Postal Code

February 2008
Survey: Industry Outlook 2008
Make Your Website Advertisers' Darling
Valassis Launches RedPlum
Print Inserts Pass TV Ads as Important Influence in Purchase Decisions
Tips and Techniques – Using "Free" to Generate Paid Subscriptions

January 2008
Verifiable Third-Party Metrics Can Increase Chances of Closing More Ad Sales
Magazines Undergo Bumpy Ride in 2007
Asian Americans Good for Advertisers
2008 Local Online to Grow, But Needs Dedicated Sales Organization
Tips and Techniques – Reporting Total Printed

December 2007
Verified Announces Winners of Media Planner Survey
La Prensa Gráfica Wins World Young Reader Paper of 2007
New Client Directory
Measurement Seen as Hurdle to Ad Spending on Emerging Media
Display the Verified Logo on Your Website
Tips & Techniques – Reporting Target Distribution

November 2007
David Horowitz Cautions Advertisers to Beware Unaudited Publications
"Do Not Track" Registry for Online Activity
Cumulative Media Drive Purchase Intent
Verified Conducts Survey of Media Planners/Buyers

October 2007
Paid Online Newspapers Still Viable?
Creative Use of Verified's Logo on a Website by NBIZ
Newspapers Use a Billion Dollars Worth of Postage
Common Circulation Questions Advertisers Ask

September 2007
Verified to Use Recycled Paper
NOW's Street Boxes Get Artistic
New Media Lags Communication Impact of TV, Radio, Magazines, and Newspapers
5 Tips for Selling Net Circulation

August 2007
SNA Launches National Ad Network in August
Free Dailies the Future?
Marketers Expect Coverage for Ads
Online Newspaper Readers a "Sophisticated Audience"
Tips and Techniques: Wizard ZIP/Postal Code "Cloning" Feature

July 2007
If This Is Thursday I Must Be In...?
Food Ads Aimed at Children Under Pressure
Congress Calls for Women's Mags to Stop Tobacco Ads
Black and White and Not Very Read

June 2007
What's Online? Web Presents Many Content Choices
Magazine Sites Add Wikis
Publishers May Lose DTC Drug Ads
Although Q1 Ad Spending Down, Still Some Bright Spots
First Quarter Newspaper Print Ads Down, Online Up
Ask the Experts

May 2007
Are Free Dailies the Future?
Philadelphia Inquirer Debuts Column Sponsorship
Record Visitors to Newspaper Websites in First Quarter
Verified's Training and Support Services

April 2007
Verified Appoints New VP of Marketing and Sales
Poynter Institute EyeTrack07 Project
The Redesign for Honolulu Star-Bulletin Has a Website Feel
Traditional Media Prompts Online Searches
Global Ad Growth Rate on Internet Yellow Pages Outpacing Print Four to One
Guide to Your Audit: Subscript./Single-Copy Sales and Distribution of Other Publications

March 2007
Web Traffic Added to Audit Reports
It Ain't Easy Being Green – For Magazines
Newspapers Outsell TV Broadcasters With Local Online Video Ads 
Guide to Your Audit: Premiums

February 2007
Going Digital – Challenges and Rewards
Mom's the Word
Websites Increasing Local Newspaper Penetration Markedly
Demographic Reports Give Publishers a Leg Up

January 2007
Enhanced Online Reporting on Wizard
Ad Rates to Increase in 2007
Three New Subscription Marketing Ideas for the Web
Newspapers Are the Preferred Medium for Affluent Empty Nesters
Ask Verified: How Can I Effectively Promote My Audit?

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