ViewPoint

March 2013
U.S. Ad Economy Expands For Third Consecutive Year
Newspapers Remain Top Sports Source For Men
Citizen Journalists Recognized By Global Traditional Media
Tips & Techniques: Newspapers in Education (NIE)

February 2013
2012 Circle of Excellence Winners
Newspapers, Magazines Impacted as USPS Cuts Saturday Delivery
Marketing Budgets Rise, But Determining Multichannel ROI, Metrics Remains a Challenge
Telemarketing Guidelines Updated

January 2013
Magazine Launches Outpace Closures in 2012
Three Pinterest Metrics You Should Pay Attention To
World Press Trends
Tips & Techniques: Publicity Guidelines

November / December 2012
Stores Get "Huge Win" In Long Black Weekend
Publisher Monetization Survey Says Most Publishers Sell Integrated Ad Packages
Consumers' and Marketers' Response to Digital and Traditional Advertising
Tips & Techniques: Converting Subscribers From Print to Digital-Only

October 2012
181 Magazines Launch So Far In 2012
This Holiday, Electronics Lose, Clothes Win
Holiday Spending Up; Online Research Significant
Online Subscription Management Guidelines

September 2012
Verified Offers Free Media Kit Reviews
Magazines Adopt QR Codes, Digital Watermarks
Consumers Distrust Advertising: Trad Media Fares Better Than Digital
Tips & Techniques: Premiums for Non-Paid Circulation

August 2012
NAA Blasts USPS-Valassis Deal
How to Create More Content Without Spending More Money
Suit Up for School
Tips & Techniques: Social Media Platforms That Can Be Included in an Audit Report

July 2012
How to Avoid Common Audit Mistakes
Seven Things Making Digital Publishing Better Now
133 Magazines Launched, Outpacing Closures
Ad Dollars Shift as Boomers Age
Tips & Techniques: Print and Digital Edition Package Sales

June 2012
Display the Verified Logo on Your Website
Thriving in a World of Change (Enough Handwringing About Ad Rates!)
It's Not All About Size
Tips & Techniques: Mobile Branded Apps

May 2012
Paywalls Proliferate, Most Digital Pros Won't Pay for Them
How To Turn Your Inventory Into a Valuable Commodity
Updated Information & Resource Guide Available June 1st

April 2012
Translate Digital Ad Speak to Traditional Speak
An Important Competitive Issue for Publishers
Ads, FSIs, and Coupons Increase CPG Share of Voice

March 2012
Fama Completes First YouTube Digital Activity Verification Report
Alt Weeklies Eye an AP of their Own with Content Exchange
Papers Reaping One Digital Dollar for Every Seven Print Dollars Lost
Guideline Update Summary: Pre-Populated Demographic Data

February 2012
2011 Circle of Excellence Winners
Join Verified at EWIP in San Francisco
Missed the Groupon WebEx? It's Not Too Late!
Newspaper Web Sites Boast Extensive Net Reach
Support Your Local Newspaper Reporter

December 2011 / January 2012
Newspapers' Digital Audience Skews Younger, More Affluent
Digital-Only Readers Make Up 11% of Magazine Audience
Extra! Extra! Local Newspaper Readership Stays Strong
Get Your Audit Reports in PDF Format

November 2011
Selling with Information
Magazine Readers Vary on Economy
Tablet News Readers Significant, But Only a Harbinger...
Tips & Techniques: Circulation Area Map, Publication Logo and Publication Description

October 2011
Digital-Only Publications Audits
Mag Execs Jazzed by Tablets, Claim Print's Longevity
Emailers Not Notified If It Lands in Junk or Spam
Tips & Techniques: Masthead and ZIP Code Listing Reports

September 2011
Publishers Take Advantage of Groupon for Subscription Sales
LGBT Affluents Younger, Richer Than Other Upscale Demos
Schedule Your Customized Audit Report Training Now!
Tips & Techniques: Reporting Facebook, Twitter & Other Social Media

August 2011
People Still Turn To Sunday Papers For Coupons
Journalists Get Ideas on Social Networks; Company Sites and PR for Support
Tips & Techniques: Integrated Database Audits

July 2011
Keep in Touch With Verified via Facebook and Twitter
Mag Bag: 138 Launches, 74 Fold by July 2011
Targeting eReaders
Reader Surveys Increase Ad Sales

June 2011
Event and Tradeshow Distribution Can Now Be Qualified
Snapshot of Small Business Confidence
Small Papers Lead the Way on Paywalls
Tips & Techniques: Successful Free Bulk / Target Distribution

May 2011
NYT Traffic Declines With Pay Wall
Newspapers Deliver, Consumers Take Action
Tips & Techniques: Event Audit

April 2011
Do I Really Need an App?
New York Times Co. Has 100,000 Paid Digital Subscibers
On-The-Go Local News Readers Influence Community
Tips & Techniques: Digital-Replica vs. Digital Non-Replica Edition

March 2011
Verified Readership Reports – A Good Value
How Leaky Will the NY Times Pay Wall Be?
Amid Ad Turnaround, Print Media Continues To Lose Ground
Tips & Techniques: Site License

February 2011
Emlen Media Joins Verified
Tribune Media Partners With Groupon for ChicagoShopping.com
Redeemed: Newspaper Coupons Still Effective
Report: Paid Apps & Print Don't Mix
Tips & Techniques: Non-Requested Digital Editions

December 2010 / January 2011
What Do Audiences Want from Publisher's Apps?
Apple Launches Subscriptions on the App Store
Google Introduces One Pass
Tips & Techniques: E-Newsletter Audit

November 2010
Enter the Silly Office Photo Contest!
Just Around the Corner: 9 Key Consumer Trends for the Year Ahead
Google – Friend of the Fourth Estate
Radio Stabilized, Newspapers Slammed in Third Quarter
Tips & Techniques: Non-Paid Target Digital Replica Circulation

October 2010
Demographics and Consumer Spending Data
News You Can Booze: Advertisers Want Back Into College Papers
Magazine Ad Pages Grow 3.6% in Q3 2010
Confidence In Mass Media Continues to Falter
Tips & Techniques: Publicity Guidelines

September 2010
Starch's Galin Weighs In On Effective Magazine Advertising
Ford Ad In New York Times Features Barcodes
Guideline Updates for 2010

August 2010
Verified Partners with M|Buy
Technology And Secular Shifts in Spending Support Communication Industry Growth
Magazine Newsstand Sales Head South
Verified Issues Guide for Target (Bulk) Distribution

July 2010
ANA: Events, Sponsorship Metrics Are Inadequate
Google Checkout Could Power Media And Newspaper Pay Walls
Tips & Techniques: Non-Qualified Digital Editions

June 2010
Follow Verified on Faceook and Twitter
Website Editors Strive To Rein In Nasty Comments
Small Business To Increase Traditional and Online Marketing
Tips & Techniques: Print/Digital Hybrid Subscriptions

May 2010
Mobile Metrics
Newspapers First Ad Rep Firm To Close
New Privacy Guidelines Would Be More Strict Than Self-Regulatory Standards
Tips & Techniques: Where to Get A Copy of Verified's Audit Guidelines

April 2010
Murdoch Calls for Paywalls, But Study Says Most Consumers Still Not Ready to Pay for News
Christian Science Monitor Thrives As Weekly
Read All Aboot It: Canadians Still Like Print Newspapers
Tips & Techniques: Where to Get A Copy of Verified's Audit Guidelines

March 2010
2010 Circle of Excellence Winners
CJR Mag Study: Free Makes Money
Newspaper Sites Most Trusted Local News Source
Tips & Techniques: Email Newsletter Audits

February 2010
Verified Introduces Integrated Media Audit Reports
The WSJ Tears Down Pay Wall Courtesy Of Acura
Bargain Hunters Start With Newspaper and Magazine Ads
Tips & Techniques: Telemarketing Guidelines

December 2009 / January 2010
Tween Buying Power
Twitter 2010: Meeting Marketer Exectations
Consumers Will Pay For News if Unique and Not Yet Known
Newspaper Group Argues Against Opt-In Consent For Behavioral Targeting
Magazine Heavyweights Debut Digital Storefront
Tips & Techniques: Consolidated Media Reports

November 2009
Verified Becomes a Member of the IAB
Perishables Sales Booming At Retail
Paper Trail: The Week Guarantees Ad Recall
Tips & Techniques: Online Audience Measurement

October 2009
Verified Confirms Tribune Interactive Contests Results
JAGTAG Provides a New and Unique Way to Link Print and Electronic Media
Verified Offers Readership Surveys
Magazines Take Page Out of Online's Playbook, Use Cross-Media Studies to Tout Cost Effects
Gender and Age Consumption Differs in Evolving Media Usage Patterns

September 2009
E-Newsletter Survey
Trad Media Still Influential In Travel Decisions
Monetizing Newspaper Content
Commemorative Issues Prove Profitable
Tips and Techniques: Record Retention

August 2009
5 Free Ways to Motivate Your Employees
E-Readers – Who's Buying Them?
Newspapers Still Send Consumers to the Store
NAA: Newspaper Sites Enjoy Higher Traffic
URLs Boost Magazine Ad Response
Tips and Techniques: Accessing Your Audit Report Online

July 2009
It's Not The Size Of An Ad, It's Where You Put It That Counts
Third-Party Audits Needed for Trade Show & Events
Mobile Phone Advertising Potential
Where Do The C-Level Execs See Advertisements?
Smaller Newspapers Feel the Squeeze
Hispanic Consumers More Positive, Receptive to Marketing
Tips & Techniques: Other Non-Qualified

June 2009
Verified Announces New Online Audit Evaluation Survey
Advertising Keeps Consumer Confidence
3 Keys to a Successful Audit
Online Helps Offset Decline in Media Company Revenue Last Year
Print Advertising Drives Online Leads
Tips & Techniques: Association Subscriptions

May 2009
Pricewaterhouse Coopers Study Finds Newspapers Have Future
Maximize Your SRDS Listing Today
Information & Resource Guide Update
MediaNews To Charge For Online Content
McClatchy City Newspapers Charge For TV Section
Tips & Techniques: Publicity Guidelines

April 2009
Neighborhood and Ethnic Newspapers Are Bucking the Trend
Bar Codes In Newspaper Ads Link To Web Content Via Mobile App
Verified Developing Integrated Audit Report With Questex Media
Under-35 Hispanic Age Group Engages With Hispanic Newspapers
Reader Survey Sampling Techniques

March 2009
5 Consumer Trends for 2009
Quantcast Measures Publishers' Website Traffic for Free
Results of Customer Satisfaction Survey
Toss-up on Future Print, But Relevant Today
MPA: Mag Sites Boost Traffic 11%
Who Else Sees Your Audit Report?

February 2009
Use ESRI Data in Your Audit Report to Sell Advertising
Verified Announces the 2009 Circle of Excellence Winners
Understanding Web Metric Terms
OPA: Premium Content Sites Worth Extra Bucks
Tips & Techniques: Third-Party Sales

December 2008 / January 2009
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