This Month's Features:
Live Sound International
School Bus Fleet
A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it.
There are many variables in what makes for a quality experience, but ultimately it's the readers/users themselves that decide. Still, there are creative ideas that have been shared with us in recent months that publishers should think about when they evaluate the experiences they offer audiences.
Political ad spending during the 2020 campaign cycle will approach $7 billion, accounting for 1.4% of all media advertising revenues, according to a first-ever political ad forecast issued by eMarketer. The estimate, which covers the 2019–20 political campaign period, represents an increase of 63% over the comparable presidential election cycle in 2015–16 and is fueled in part by the growth of political digital advertising.
According to eMarketer, digital political ad spending will top $1 billion for the first time.
Even so, TV still continues to dominate political campaign strategies for federal, state and local offices, as well as issues-oriented campaigns, and eMarketer estimates that political TV ad spending will reach $4.55 billion.
"That means in the 2019–20 cycle, spending on political TV ads will account for 3.2% of all TV advertising and 66.0% of all political ad spending," states the eMarketer report. The television share of political advertising is up from the prior election year, taking share from radio and print.
CRMA Annual Conference 2020
National Federation of Press Women 2020 Conference
NNPA 2020 Annual Convention
International Association of Weekly Newspaper Editors 2020 Conference
AABP Annual Conference
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