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January / February 2020

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This Month's Features:

Verified Would Like to Welcome...
7 Tips for Publishers to Build Quality Experiences
U.S. Political Ad Spending to Approach $7 Billion, Represent 1.4% of All Media Ad Revenues
Events Calendar
Audits Build Trust in Advertising

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Verified Would Like to Welcome...

Turf MagazineTurf Magazine
Group C Media
Tinton Falls, NJ
Turf Magazine is delivered to lawn care and landscape professionals who are seeking information that is beneficial to helping them grow their business. Whether in the market for new products, looking for the latest industry trends or searching for strategies on how to grow their bottom line, the top industry pros come to Turf.

Live Sound InternationalLive Sound International
EH Media
Farmingham, MA
Live Sound International and its official website, ProSoundWeb, join together for a B2B brand that provides up-to-date information on all facets of professional audio, covering sound reinforcement, recording, systems contracting and related fields.

Security Sales & IntegrationSecurity Sales & Integration
EH Media
Framingham, MA
Security Sales & Integration magazine,, an e-newsletter and a variety of social media sites provide a combined B2B brand that reaches executives, sales and technical professionals who recommend, purchase and/or install electronic physical security equipment.

Metro MagazineMetro Magazine
Bobit Business Media
Torrance, CA
Metro Magazine is dedicated to serving professionals in the bus and passenger rail industries. The brand content and editorial scope of the publication includes funding mechanisms, procurement, rolling stock maintenance, privatization, risk management and sustainability.

School Bus FleetSchool Bus Fleet
Bobit Business Media
Torrance, CA
School Bus Fleet is a brand intended for professionals in the pupil transportation industry. The brand content and editorial scope of the publication includes news, in-depth features, reference information and industry benchmarking.


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7 Tips for Publishers to Build Quality Experiences

7 Tips for Publishers to Build Quality Experiences
From print to digital, these innovative practices are sure to help grow and engage audiences.

A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it.

There are many variables in what makes for a quality experience, but ultimately it's the readers/users themselves that decide. Still, there are creative ideas that have been shared with us in recent months that publishers should think about when they evaluate the experiences they offer audiences.


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U.S. Political Ad Spending to Approach $7 Billion,
Represent 1.4% of All Media Ad Revenues

U.S. Political Ad Spending, in Billions

Political ad spending during the 2020 campaign cycle will approach $7 billion, accounting for 1.4% of all media advertising revenues, according to a first-ever political ad forecast issued by eMarketer. The estimate, which covers the 2019–20 political campaign period, represents an increase of 63% over the comparable presidential election cycle in 2015–16 and is fueled in part by the growth of political digital advertising.

According to eMarketer, digital political ad spending will top $1 billion for the first time.

Even so, TV still continues to dominate political campaign strategies for federal, state and local offices, as well as issues-oriented campaigns, and eMarketer estimates that political TV ad spending will reach $4.55 billion.

"That means in the 2019–20 cycle, spending on political TV ads will account for 3.2% of all TV advertising and 66.0% of all political ad spending," states the eMarketer report. The television share of political advertising is up from the prior election year, taking share from radio and print.

U.S. Political Ad Spending, in Billions

© 2020 MediaPost Communications

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Events Calendar

CRMA Annual Conference 2020
May 30 – June 1, 2020
Baltimore, MD

National Federation of Press Women 2020 Conference
June 18 – 20, 2020
Little Rock, AR

NNPA 2020 Annual Convention
June 23 – 27, 2020
New Orleans, LA

International Association of Weekly Newspaper Editors 2020 Conference
June 24 – 28, 2020
Reno, NV

AABP Annual Conference
June 25 – 27, 2020
Detroit, MI


If you have an event that you would like to announce,
please send your information to

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Audits Build Trust in Advertising

You've worked too hard to let your audit report languish away in some dusty cabinet drawer. Make it work for you, because selling advertising requires one very important thing: trust.

An audit report from Verified demonstrates that a publication is a trusted partner, and that its publishers are committed to providing accurate, transparent data to back it up. An audit verifies that they're delivering the audience an advertiser wants. An audit assures the advertisers that their money isn't being wasted.

Audited Publications:

• Undergo a rigorous review of records
• Meet the industry's highest standards
• Provide independent, third-party data

Audit reports are the best way to evaluate a publication's circulation integrity, vitality and relevance to a particular target segment. Audits reveal valuable insight in terms of several media planning metrics. In addition, an audit report can offer a valuable way to compare and contrast publications serving a particular category segment, and how they are reaching that segment.

Independent, third-party audits provide the data needed to make informed buying decisions.

If you have questions about the value of an audit, please contact Verified at 415-461-6006.

Please send comments and story ideas to
or contact us at:

Verified Audit Circulation
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San Rafael, CA 94901-2993
415.461.6007 fax

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