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July / August 2019

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This Month's Features:

Verified Would Like to Welcome...
Verified Approved as PoC3 Vendor
Time Out London Ends Subscription Service
Events Calendar
The "Daily" in Daily Newspapers on the Way Out Sooner Than You Think
Tips & Techniques: Personal Identifying Question (PIQ)

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Verified Would Like to Welcome...

Mass TransitMass Transit
Endeavor Media
Fort Atkinson, WI
Mass Transit is exclusively dedicated to public transportation. It focuses on the people who run the systems to get firsthand accounts and showcases best practices.

Locksmith Ledger InternationalLocksmith Ledger International
Endeavor Media
Arlington Heights, IL
For 75 years, Locksmith Ledger International has provided comprehensive and focused editorial on mechanical hardware, electronic technologies, access control, automotive security, product installations, safe servicing and special reports on emerging industry trends that affect the Security Specialist.

Rock ProductsRock Products
SEMCO Publishing
Denver, CO
Rock Products is a B2B brand intended for professionals who work for companies that mine and process aggregate materials for specialties frac sands.


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Verified Approved as PoC3 Vendor

Verified Approved as PoC3 VendorVerified is proud to announce that we are an authorized Point of Care Communication Council (PoC3) Vendor. As a vendor, Verified can conduct the required auditing to meet the PoC3 vigorous Verification and Validation Guidance.

Formed in 2018 to ensure POC continues to grow as a vital and innovative segment of healthcare marketing, the core objectives of the PoC3 are:

• Build industry consensus around measurement, auditing and verification
• Identify and establish alliances and partnerships to drive new strategic imperatives
• Ideate and develop roadmaps to ignite innovation

The PoC3 has issued a draft of their new verification and validation guidance for a comment period to allow stakeholders to share input.

"Within this new version of the Verification & Validation guidance, we are creating a clear path for POC media companies to become 'PoC3 Certified.' This will enable the buying community to see consistency in guidelines followed across POC companies. PoC3 is excited to bring this important process forward for the industry," said PoC3 Co-Chair Eric Jensen.

Tim Prouty, Verified's CEO said, "Verified has been an industry leader in circulation auditing and market research for 68 years. We are pleased to partner with the PoC3 committee to contribute our deep understanding and real-world experience to their efforts to provide advertisers with the POC industry transparency." | LEARN MORE ABOUT PoC3


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Time Out London Ends Subscription Service

Time Out London Ends Subscription Serviceby Sara Guaglione

Time Out London has stopped its weekly subscription service but remains available online for free.

Readers have been unable to renew their subscription or set up a new one since last summer, and delivery has now ended, according to the U.K.'s Press Gazette, which first reported the news.

Time Out, which provides local city information ranging from event listings to new restaurants, can be picked up at nearly 500 venues across London, as well as some train stations in the city.

About 300,000 copies are distributed in London.

Most readers get their copies at these venues, according to an email sent to a Time Out London subscriber and obtained by the Press Gazette. As a result, the company decided to end its subscription service.

Time Out became free in 2012. Subscribers only paid postage costs to receive magazine delivery.

The magazine has almost 1 million monthly readers, according to the company. Time Out was founded in London in the 1960s.

Time Out has "city guides," which include magazines, digital hubs and curated content, in 108 cities around the world. It claims it has about 7.4 million readers worldwide.

The business is mostly built on advertising, ecommerce and its own events. Print made up about 35% of Time Out Group's revenue, as of last year.

This year, Time Out opened branded food markets in Miami, New York City and Boston, following the success of its Time Out Market in Lisbon, Portugal, which has been around since 2014.

The halls feature food and drinks from some of the top spots in each city.

Another market will open in Chicago this year; the plan is to expand to Montreal, London, Prague and Dubai in 2020.

© 2019 MediaPost Communications

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Events Calendar

ANE-APME News Leadership Conference
September 9 – 10, 2019
New Orleans, LA

Elevate! - A partnership of Local Media Association and Local Media Consortium
September 17 – 19, 2019
Chicago, IL

IFPA 2019 Fall Leadership Summit
September 27 – 28, 2019
Philadelphia, PA

Association of Women in Communications
September 29 – October 1, 2019
St. Charles, MO

National Newspaper Association 133rd Annual Convention and Trade Show
October 3 – 5, 2019
Milwaukee, WI

International Newspaper Group ING/Print 2019
October 4 – 5, 2019
Chicago, IL

CRMA 2019 Fall Publisher's Roundtable
October 18 – 20, 2019
Columbus, OH

INMA Silicon Valley Study Tour
October 20 – 25, 2019
San Francisco, CA

NAHP Annual Convention & Business Expo
October 23 – 25, 2019
San Jose, CA

Local Independent Online News Conference
October 24 – 26, 2019
Nashville, TN

The Folio Show
October 29 – 31, 2019
New York, NY

FUSE Media: The Convergence of Technology & Media
November 19 – 21, 2019
Center City, PA

If you have an event that you would like to announce,
please send your information to

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The "Daily" in Daily Newspapers on the Way Out

The DayStarterSeven-day newspapers aren't just talking about cutting out one or two days a week in print. They're talking five or six.

Is this the only way to accelerate the transition to digital? Or is this speeding their own decline?

What do you call a daily newspaper that's no longer a daily newspaper?

"Sunday + Digital" sounds far less poetic.

That's now more than an academic question.

Many publishers – if not most – are now seriously modeling and planning for the transformation of their businesses from seven-day newspapers to something significantly less. | READ MORE


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Tips & Techniques: Personal Identifying Question (PIQ)

As of August 1, 2019, Verified no longer requires a Personal Indentifying Question (PIQ) be collected on subscriptions requested via a publisher's subscription web form. A PIQ is still required for telemarketed subscriptions for all inbound calls and for Interactive Voice Response (IVR) subscriptions if the subscriber refuses to be recorded.

All other qualifying information (name, address, title, business, industry, etc.) must be collected via the subscription Web form to qualify the subscription as Qualified Individual Direct Request.

For Digital Only subscriptions, a physical address is not required. However, an email must be provided by the subscriber in the subscription form.

If you have questions, please contact Verified at 415-461-6006.

Please send comments and story ideas to
or contact us at:

Verified Audit Circulation
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415.461.6007 fax

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