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June / July 2018


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This Month's Features:

Verified Would Like to Welcome...
How the Milwaukee Journal Sentinel Grew Facebook Reach 6x in a Year
Google Issues Updated GDPR Guidance to Publishers on How to Gain Consent From Users
Events Calendar
Magazine Mobile Web Audiences Up 17%
Verified's GDPR Processing Notice


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Verified Would Like to Welcome...

Tablets & CapsulesTablets & Capsules
CSC Publishing, Inc.
Tablets & Capsules is a technical publication devoted to subscribers involved in the formulation, production and packaging of solid dosage forms.

Utah BusinessUtah Business
Utah Media Group
For nearly 30 years, Utah Business has been the statewide leader for business news and information. It is targeted toward business leaders, professionals and executives in all of Utah's dynamic, growing industries. With 12 monthly issues and three core custom publications – Life In Utah, Business In Utah and the Book of ListsUtah Business gives you the opportunity to reach the audience you're looking for. Our publications can be found on the desks of Utah's business elite, middle managers and even the up-and-comers.

 


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How the Milwaukee Journal Sentinel
Grew Facebook Reach 6x in a Year

Here's an idea to steal and adapt: The Milwaukee Journal Sentinel developed a social strategy to reach new audiences with three parts: best practices to encourage sharing, programming Facebook and creating social-exclusive content. | READ MORE

Milwaukee Journal Sentinel Facebook

 


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Google Issues Updated GDPR Guidance to
Publishers on How to Gain Consent From Users

Google has updated its cookie guidance resource, CookieChoices, to include new tips and suggestions to advertisers and publishers in advance of the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR).

GDPR is a sweeping set of rules governing the handling of European Union (EU) members' personal data. The updates follow a March AdWords blog post that said these changes would be coming. | READ MORE

Google Issues Updated GDPR Guidance to Publishers on How to Gain Consent From Users


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Events Calendar

NABJ Annual Convention & Career Fair
August 1 – 5, 2018
Detroit, MI
www.nabjconvention.com

National Federation of Press Women
September 6 – 8, 2017
Bethlehem, PA
www.nfpw.org

ASNE-APME News
September 11 – 12, 2018
Austin, TX
www.asne.org

adXchange
September 17 – 19, 2018
Chicago, IL
www.newsmediaalliance.org

Excellence in Journalism 2018 Conference
September 27 – 29, 2018
Baltimore, MD
www.spj.org

National Newspaper Association 132nd Annual Convention & Trade Show
September 27 – 29, 2018
Norfolk, VA
www.nnaweb.org

Folio: Show
October 9 – 10, 2018
New York, NY
www.foliomag.com

Publishing Insider Summit
October 14 – 17, 2018
Austin, TX
www.mediapost.com

CRMA Fall Publishers Roundtable 2018
October 19 – 20, 2018
Chicago, IL
www.citymag.org

 

If you have an event that you would like to announce,
please send your information to e-newsletter@verifiedaudit.com.



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Magazine Mobile Web Audiences Up 17%

by Sara Guaglione

Magazine media audiences on mobile web grew 17% in May 2018 compared to the same month the year prior, the highest increase in the past year and a half, according to the 360° Brand Audience Report from MPA – The Association of Magazine Media.

The audience mix of magazine media content is also shifting. Mobile web audiences – unique visitors that visit a site on a mobile device – now make up 35% (594.9 million people) of total magazine media audiences, compared to 30% in May 2017.

Audiences consuming video magazine media grew 24% in May 2018 versus May 2017.

Publishers are increasingly optimizing their sites for mobile and pushing into video content to meet their audiences' preferences.

Rolling Stone: The RedesignRolling Stone recently announced it was redesigning its website to optimize for mobile consumption and make it "easier to navigate and more visually dynamic."

Complex Networks signed a licensing deal to provide 10 video series to iflix, one of the largest subscription video-on-demand providers serving Africa, Asia and the Middle East.

Some 64% of the 119 magazine brands included in April's MPA report experienced increases to their mobile web audiences versus a year ago.

About three-quarters of those brands showed a double- or triple-digit increase.

Print and digital (audiences that consume content from magazine brands on a desktop or laptop) versus web magazine audiences (those on an ereader or app) have fallen.

The MPA report found those audiences dropped by 7.3% and 6.7%, respectively, as audiences increasingly move from large to small screens.

Total magazine media audiences in May 2018 were up 1.4% compared to May 2017 for the 117 magazine brands in the report.

People, ESPN The Magazine, WebMD, AARP and Time magazines had the highest average monthly audience in May 2018 across print, digital, web, mobile web and video platforms, according to MPA.

The top five magazines with the highest average monthly audience growth in May compared to the same month a year prior were Town & Country (172%), Harper's Bazaar (138%), Motorcyclist (118%), Saveur (74%) and Men's Journal.

Town & Country

© 2018 MediaPost Communications.

 


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Verified's GDPR Processing Notice

Verified's GDPR Processing NoticeIn our role as a data processor, we are responsible for implementing appropriate technical and organizational measures to meet the requirements of the General Data Protection Regulation (GDPR), ensuring a level of information security appropriate to the risk and acting in accordance with the relevant data controller's instructions.

We enter into contractual agreements as appropriate with the applicable data controller and any subcontractor to provide sufficient representations to implement appropriate technical and organizational measures in such a manner that processing will meet the requirements of GDPR.

READ VERIFIED'S COMPLETE GDPR NOTICE
(PASSWORD PROTECTED)

 




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