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November 2017

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This Month's Features:

Verified Would Like to Welcome...
Study: Small Publishers Register Big Effects
Events Calendar
Use Free Google Analytics to Target Loyal Readers
Tips & Techniques: Access Audit Reports Online

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Verified Would Like to Welcome...

Press-Republican ExtraPress-Republican Extra
Plattsburgh, NY
Press-Republican Extra is delivered weekly on Friday to households in Clinton, Essex and Franklin counties in Northern New York.

Prensa Libre
Diarios Modernos, S.A.
Guatemala City, Guatemala
Prensa LibrePrensa Libre fundado el 20 de Agosto de 1951, es un periodico dirigido al 100% de la poblacion alfabeta del pais. Mantienegran porcentaje de su circulacion en Suscripciones anuales y semestrales prepagadas. Para suscriptores tiene suplementosespecificos, revistas y beneficios con descuentos. Prensa Libre tiene cobertura nacional con publicaciones diarias y cuenta consecciones de deportes, noticias nacionales e internacionales, sociales, entretenimiento y suplementos especiales.


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Study: Small Publishers Register Big Effects

Study: Small Publishers Register Big EffectsWhile publishers may still be struggling to establish sustainable business models to support themselves, the content they create can have a remarkable impact on public discourse in this country and elsewhere. That's true even for content from small publishers, according to a new study published in Science.

The study, led by Harvard professor Gary King, set out to quantify the impact of news media on public life by tracking the volume and quality of sentiment on social media. To help control for audience exposure, the researchers collaborated with an alliance of independent news outlets, the Media Consortium, originally focusing on a small group of participants before expanding the study.

Overall, the researchers worked with 48 news outlets, 60% recruited through the consortium, who agreed to publish pieces addressing the same policy areas at the same time, in subjects they normally address, such as immigration, abortion and climate change.

The publishers, with a median audience of 50,000 subscribers, agreed to subjects and schedule but retained total control of what was published.

After 35 experimental runs, the study analyzed Twitter activity around the subjects before and after the coverage. Among other findings, they discovered just a few small news outlets covering a particular subject with policy implications caused the volume of discourse on social media about the same subject to spike by 19% over the average daily volume the following day.

That increased to 63% over the course of a week.

The findings are encouraging, in part because they suggest small publishers can still cut through the noise despite their size. In fact, the study found that smaller, independent news outlets may have a special advantage over bigger peers.

Their audiences – while smaller – also tend to be more committed and engaged with the subjects they report on and more likely to share it aggressively.

© 2017 MediaPost Communications.

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Events Calendar

Consumer Technology Association Conference
January 9 – 12, 2018
Las Vegas, NV

NNPA Mid-Winter Conference
January 24 – 27, 2018
Las Vegas, NV

INMA Global Media Awards Submission Deadline
January 26, 2018
(Event held on June 4, 2018 in Washington, DC.)

IFPA Publishers Summit 2018
January 26 – 27, 2018
Clearwater Beach, FL

If you have an event that you would like to announce,
please send your information to

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Use Free Google Analytics to Target Loyal Readers

Call users to your news website first-party cookies. They are digital gold.

You, the publisher, own them. If you use Google Analytics, you own them by the devices they use.

Publishers can target loyal users through existing free Google products.

Google Analytics

And though Google has empowered publishers in many, many ways, the company has unfortunately decided it would be a folly to let the actual owners (who use free Google Analytics) have complete targeting capability through these cookies. Aren't you using a bunch of other Google services for free already?


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Tips & Techniques: Access Audit Reports Online

Verified's website allows you to access all Audit Reports and Publisher's Statements that Verified has issued for your publication. A historical record of reports stretches back to 2001.

To access reports, go to and click on the On-line Data and Reports tab. Enter information in the search form and click Search. You do not need to fill out the search form completely.

A list of mastheads that meet your search criteria will appear. Click on the masthead name or publisher you wish to view. Contact information, along with the recent top line circulation data, will be displayed. All Audit Reports and Publisher's Statements issued by Verified will be listed below.

To access a .pdf of a report, click on the name of the report. A username and password is required to access the full report. All current clients and associate members can view reports.

If you have questions regarding accessing your Audit Reports or Publisher's Statements, please contact Verified at 415-461-6006.

Please send comments and story ideas to
or contact us at:

Verified Audit Circulation
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San Rafael, CA 94901-2993
415.461.6007 fax

© 2017 Verified Audit Circulation