Verified Audit CirculationViewPoint
March 2017

Subscribe    Back to Home    Past Issues

This Month's Features:

Verified Would Like to Welcome...
WAN-IFRA Letter to President Trump
Google Agrees to MRC Third-Party Audit For YouTube
Events Calendar
Forecast Calls for Record Easter Spending

Back to Top
Verified Would Like to Welcome...

Commercial Integrator
Commercial IntegratorEH Media
Framingham, MA
Commercial Integrator is a B2B brand providing analytical business information, tips and strategies for commercial-focused integration and consulting firms in the small and midsize business (SMB) markets.

CE Pro
EH Media
CE ProFramingham, MA
CE Pro is a B2B brand providing product and business information, best practices and emerging trends for custom installation industry professionals.

Residential Systems
Newbay Media, LLC
New York, NY
Residential SystemsResidential Systems is a B2B brand intended for individuals with broad-based interest in the custom home entertainment and automation design and installation industries.

Systems Contractor NewsSystems Contractor News
Newbay Media, LLC
New York, NY
Systems Contractor News is a B2B brand intended for individuals with broad-based interest in the systems integration industries.

MIXNewbay Media, LLC
New York, NY
MIX is a consumer brand intended for individuals with broad-based interest in the professional recording and sound production technology industry.

Sound & Video ContractorSound & Video Contractor
Newbay Media, LLC
New York, NY
Sound & Video Contractor is a B2B brand intended for individuals with broad-based interest in the systems contracting industries.

TV Technology
Newbay Media, LLC
TV TechnologyNew York, NY
TV Technology is a B2B brand intended for individuals with broad-based interest in the broadcast, cable, production and postproduction industries.


Back to Top

WAN-IFRA Letter to President Trump

WAN-IFRA Letter to President TrumpOn March 27, 2017, media leaders from around the globe sent a letter addressed to President Trump to express their concern with his administration's attacks on the press.

The letter, sent by the Paris-based World Association of Newspapers and News Publishers (WAN-IFRA) and the World Editors Forum, was signed by 40 editors in chief, CEOs and publishers.

Calling Trump's attacks of the media "highly inflammatory," the letter urged for a meeting between Trump's administration and representatives from the global media to discuss rebuilding relationships. | FULL TEXT OF THE LETTER


Back to Top

Google Agrees to MRC Third-Party Audit for YouTube

Google Agrees to MRC Third-Party Audit for YouTubeGoogle has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's website and mobile applications.

The Media Rating Council (MRC) will audit the way DoubleVerify, Integral Ad Science and Moat, three independent metrics companies collect data, measuring whether or not video ads are viewable on YouTube and the length of time they are viewed.

Google said each audit of the integrations will validate data collection, aggregation and reporting for served video impressions, viewable impressions, related viewability statistics and general invalid traffic across desktop and mobile, making sure they adhere to MRC and Interactive Advertising Bureau (IAB) standards.

The plan also will be to have the MRC audit data for Google-partner sites that purchase advertisements from AdWords and DoubleClick Bid Manager.

YouTube has been reluctant to implement third-party tracking cookies from vendors and advertisers, and its agency partners are concerned that the data is inaccurate.

Advertisers have been pushing transparency from Google, Facebook and companies that can validate metrics.

© 2017 MediaPost Communications

Back to Top
Events Calendar

Events CalendarMagazine Innovation Center ACT 7 Experience
April 25 – 27, 2017
Oxford, MS

Email Evolution Conference 2017
May 1 – 3, 2017
New Orleans, LA

LMA Digital Revenue Summit
May 9 – 10, 2017
Chicago, IL

2017 CRMA National Conference
May 20 – 22, 2017
Houston, TX

INMA World Congress 2017
May 21 – 23, 2017
New York, NY

IMAG Conference 2017
May 22 – 24, 2017
Marina del Rey, CA

If you have an event that you would like to announce,
please send your information to

Back to Top
Forecast Calls for Record Easter Spending

Forecast Calls for Record Easter SpendingWith department stores like Macy's, JC Penney and Sears struggling, the latest retail forecast should put a spring in their step: The National Retail Federation is predicting record spending for the upcoming Easter holiday.

The Washington, DC-based trade group, which attributes the sizable gain to an especially late Easter, expects Americans who observe the event to spend $18.4 billion, a 6% hop from last year's $17.3 billion. That works out to about $152 per person – a 4% gain from $146 – and it also marks the highest level since the NRF started tracking Easter spending 14 years ago.

Food accounts for the largest slice, at about $5.8 billion, purchased by 87% of those in the survey. And while candy accounts for less – about $2.6 billion – it's the thing few shoppers can resist, purchased by almost 9 out of 10 people who observe the day, according to the NRF. (The annual survey, conducted for the NRF by Prosper Insights & Analytics, is based on responses from 7,400 adults.)

And in what could be welcome news for department stores, 50% say they plan to buy clothing, up from 45% last year, which the NRF says is the highest percentage in a decade. And 46% intend to shop at department stores, up from 41% a year ago.

"Most consumers have almost an entire extra month to shop for Easter this year. And by the time the holiday comes, the weather should be significantly warmer than last Easter," says NRF CEO Matthew Shay, in its release. "That should put shoppers in the frame of mind to splurge on spring apparel."

Department stores, which just reported some generally disappointing fourth-quarter results, need all the good news they can get. In announcing hundreds of store closures, Sears recently revealed that it might not have the cash to keep going, and an influential analyst just downgraded Macy's stock to a neutral.

Multiple news outlets say Citi analyst Paul Lejeuz based the change on "structural issues," despite its strong real estate portfolio. Macy's largely sells "other people's stuff," says CNBC, in quoting the analyst, and has "too many stores in the world."

Easter is one of the Cincinnati-based retailer's biggest events, marked by its extravagant annual flower shows. It predicts some 1 million shoppers will see this year's version, themed "Carnival" and running in its Herald Square in New York, on State Street in Chicago and in Union Square in San Francisco.

© 2017 MediaPost Communications

Please send comments and story ideas to
or contact us at:

Verified Audit Circulation
900 Larkspur Landing Circle, Suite 230
Larkspur, CA 94939-1758
415.461.6007 fax

© 2017 Verified Audit Circulation