This Month's Features:
Security Systems News
The Las Cruces Bulletin
Verified's guidelines have been updated to reflect the changes approved over the last 12 months.
These updates include:
• Authorization of requests and renewals on behalf of a subscriber
The revised guidelines will be available on Verified's website on February 1, 2017.
To access the guidelines, click on Members on the homepage and then Procedures & Regulations.
You will need your username and password to download the revised guidelines.
Reports of print media's demise may have been exaggerated, judging by the results of a new study from Nielsen Scarborough, which shows that over half of all newspaper readers in the U.S. consume newspaper content exclusively via their print editions. | THE STUDY
Newspapers reach 69% of the U.S. population each month, and more than 169 million adults read a newspaper in print, on a website or on a mobile app in a month in 2016.
Percentages, according to the study:
• 81% of monthly newspaper readers engage with a print product
Although there is obviously considerable overlap between all three categories, print clearly remains the dominant medium for newspaper consumption.
Traditionally, newspaper audiences tend to be more educated, affluent and older than non-newspaper readers, according to Nielsen. While the first two traits continue to be true, the expansion of digital media has attracted younger readers. As a result, the ages of newspaper readers more closely reflect the general population.
For example, Millennials make up 25% of the U.S. population and now represent 24% of the total monthly newspaper readership.
However, newspaper readers on any platform are still more likely to be college graduates and have annual household incomes over $100,000 than non-readers. Digital newspaper readers are 49% more likely than the general adult population to be a college graduate and 43% more likely to have household incomes over $100,000.
Print newspaper readers tend to be part of the baby-boomer generation, at 37% of the population.
It's no surprise that digital newspaper consumers tend to skew younger than print readers.
• 32% of digital newspaper readers are Millennials, ages 21–34
• 20% of print newspaper readers are Millennials
Enduring print media consumption hasn't translated into sustained print advertising revenues, which continue to decline at a steady clip. Total revenues for the newspaper publishing industry came to $6.39 billion in Q3 2016, down 2.5% from $6.56 billion in Q3 2015, according to the most recent data from the U.S. Census Bureau.
The Wall Street Journal, for example, lost 21% of its overall advertising revenue in Q3 2016. The New York Times suffered an 18% loss, Gannett lost 15% and Tronc (formerly Tribune Publishing) saw a 11% dip in its print ad revenue. | READ MORE
News industry analyst Ken Doctor reported forecasts of another 10% decrease in print revenue next year.
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When the local high school newspaper was cut due to budget constraints, the Mitchell Daily Republic came to the rescue. | READ MORE
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