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October 2016


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This Month's Features:

Verified Would Like to Welcome...
Magazines' Average Audience Up 9.3% From Last Year
Events Calendar
Pulitzer Prizes Open All Journalism Categories to Magazines
Tips & Techniques: Qualified Employee Copies


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Verified Would Like to Welcome...

TWICE
TWICENewbay Media LLC
TWICE is the leading brand serving the business-to-business needs of those in the technology and consumer electronics industries. Anchored to the 20-plus times per year publication, the brand covers consumer technology through a suite of digital offerings.

Systems Contractor NewsSystems Contractor News
Newbay Media LLC
New York NY
Systems Contractor News is a business-to-business brand intended for individuals with broad-based interests in the systems integration industries.

Residential Systems
Newbay Media LLC
Residential SystemsNew York NY
Residential Systems is a business-to-business brand intended for individuals with broad-based interest in the custom home entertainment and automation design and installation industries.




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Magazines' Average Audience Up 9.3% From Last Year

Magazine Media 360°The latest Magazine Media 360° Brand Audience Report reveals the average audience for magazine brands is up 9.3% versus a year ago, the largest increase since early 2015, according to the MPA.

The August 2016 data shows that print – which includes digital editions – is holding steady, with a slight 1.2% increase in audience.

Most new unique users come from the mobile Web, which is also the largest source of monthly magazine media growth (+28.5%), as audiences shift from viewing on desktops and laptops to mobile devices.

While video represents the lowest share platform in the report, every month it continues to log double-digit percentage growth, with a notable jump of 65% in its year-over-year performance, the MPA reports.

The report also shows that of the 133 reported magazine brands, two-thirds of them (90 brands) have higher average audience numbers compared to August 2015.

The brands that had the highest percentage growth compared to August of last year are W (131.5%), Marie Claire (82.1%), New Yorker (69.2%), Esquire (61.6%) and Runner's World (50%).

The top five participating brands with the highest total audience — across print, Web, mobile Web and video – for August 2016 are ESPN The Magazine, People, Forbes, WebMD and Allrecipes.

© MediaPost Communications 2016

 


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Events Calendar

Money Talks: Driving Advertising Revenue
December 1, 2016
New York, NY
www.magazine.org

NAM Legistrative Conference
December 4 – 6, 2016
Arlington, VA
www.nammanagers.com

If you have an event that you would like to announce,
please send your information to e-newsletter@verifiedaudit.com.




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Pulitzer Prizes Open All Journalism Categories to Magazines

The Pulitzer Prizes

Print and online magazines are now eligible for Pulitzer Prizes in all journalism categories, the Pulitzer Prize Board recently announced. Entries of work done in 2016 will be accepted beginning in December 2016 for the 2017 prizes. Pulitzer entry guidelines have been adjusted to reflect the expanded eligibility.

The board made its decision last week after two years of experimentation. Two journalism categories were open to magazines in 2015, five this year. New Yorker staff writers had three finalists during that time, and two of them won Pulitzer Prizes this year. | READ MORE



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Tips & Techniques: Qualified Employee Copies

Employee copies are defined as copies distributed to current or former employees of a publication. Employee copies may be reported as qualified paid circulation if this benefit is described in the company's employee manual or other human resources documentation and a list of employees receiving copies is maintained.

Paid employee copies must meet all the requirements of paid subscriptions.

Paid employee copies should be reported under the circulation category by which the employee receives the copies. For example, copies delivered to an employee's home via carrier should be reported under Paid Carrier.

If you have questions about Qualified Employee Copies, please call Verified at 415-461-6006, ext. 210.




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