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June 2015


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This Month's Features:

Verified Would Like to Welcome...
Three In Four Publishers Will Increase Video Inventory To Meet Demand
USA Today May Scrap Daily Print Edition
Events Calendar
LGBT Press Spending Up in 2014


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Verified Would Like to Welcome...

SF WeeklySF Weekly
San Francisco Media Company
San Francisco, CA
SF Weekly takes journalism seriously, but not so seriously that they let themselves be guided by an agenda. In addition to their public-interest stories and humor columns, SF Weekly offers San Franciscans comprehensive arts, culture and entertainment coverage that reaches active, urban professionals, with an audience as diverse as the city they cover.

The Westerly SunThe Westerly Sun
Record Journal Publishing Company
Westerly, RI
The Westerly Sun is a seven-day, family-owned community newspaper covering portions of Washington County, Rhode Island and New London County, Connecticut since 1857. The paper is issued in the afternoon on weekdays and in the morning on weekends and is available digitally and through home delivery, vending machines and outlets that sell newspapers.

Outdoor Power EquipmentOutdoor Power Equipment
EPG & Specialty Information Media
Plymouth, MN
Celebrating its 56th year in 2015, Outdoor Power Equipment (OPE) is the industry's longest-published magazine. OPE provides its primary readers – dealers who sell and service outdoor power equipment – with timely and valuable information to thrive in a highly competitive market.

CheersCheers
EPG & Specialty Information Media
Norwalk, CT
Cheers serves on-premise, full-service establishments: headquarters of chain hotels/resorts and casinos; chain and independent restaurants; bars, nightclubs, lounges, discos; theaters, dinner theaters, fine arts; taverns, brew pubs; country and private clubs, on-premise catering; sports arenas, stadiums and theme parks; distributors, wholesalers, other on-premise licensees and others allied to the field.

Fuel Oil NewsFuel Oil News
EPG & Specialty Information Media
Plymouth, MN
Fuel Oil News is a monthly business magazine serving the deliverable home-heating industry comprised of dealers and distributors and/or heating equipment dealers in the fuel oil, propane and other deliverable energy/heat markets; wholesale heating equipment distributors' heating/air conditioning/plumbing installation and service contractors; manufacturers or sales reps of heating and air conditioning equipment and/or solar system and accessory products; research, government, industry associations, utilities and other companies allied to the field.

Chief Content OfficerChief Content Officer
Content Marketing Institute
Cleveland, OH
Chief Content Officer (CCO) is a globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for and about the most innovative, influential global content marketers. The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations.

Content Marketing InstituteContent Marketing Institute
Content Marketing Institute
Cleveland, OH
The Mission of the Content Marketing Institute (CMI) is to advance the practice of content marketing. The Digital Activity Brand Report included website traffic, e-newsletters, Facebook, LinkedIn, Twitter, YouTube and conference registration.

Front of House
Timeless Communications Corp
Front of the House Las Vegas, NV
Front of House is a source and record of news for the live sound community, covering concerts, tours, installations, houses of worship and entertainment technology for the industry. They provide coverage of the latest news, products and commentary each month. Find news about the industry from around the world, product news, product reviews, opinions and ideas to advance the industry.



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Three In Four Publishers Will Increase
Video Inventory To Meet Demand

Video Inventory to IncreaseAlmost three-quarters of publishers have pledged to inject more video inventory into the market in response to market demand, according to a Forrester study.

The study surveyed 529 advertiser decision makers from brands, agencies and media owners globally, and revealed that the lack of premium video inventory in the market is holding back growth in online video advertising.

Demand has always outstripped supply when it comes to premium video leading to far higher CPMs than in display.

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USA Today May Scrap Daily Print Edition

USA Today May Scrap Daily Print EditionUSA Today may cease publishing a daily print edition within the next five or six years, according to Editor in Chief, David Callaway, who made the remarks Wednesday during a panel discussion about the "Future of Media," part of the Internet Week conference. However, he added that the newspaper will continue publishing some sort of print product for years to come.

Owner Gannett is in the midst of spinning off USA Today and the rest of its newspaper division in order to focus on its more profitable broadcast TV properties. A number of other big publishers have already done something similar, including Tribune Co., E.W. Scripps and Journal Communications.

If USA Today were to shutter its daily print edition, it would become the second major U.S. newspaper to go online only, following the Seattle Post-Intelligencer, which went all digital with drastic personnel cuts in 2009.

Other newspapers have cut back their publishing schedules, including The Detroit News and Detroit Free Press and the New Orleans Times-Picayune, while others have simply closed altogether, including the New York Sun and Rocky Mountain News.

Callaway's prediction follows a series of print circulation declines for USA Today, one of the country's few truly national newspapers, along with The New York Times and The Wall Street Journal. Over the last decade, USA Today's average weekday print circulation fell by half, from 2.22 million in the six-month period ending September 2004 to 1.08 million for the same period in September 2014, according to the Alliance for Audited Media, previously known as the Audit Bureau of Circulations.

The newspaper's total average weekday digital circulation soared to around 1.4 million, including readers of its digital editions, website and apps. Like many newspapers, the bulk of its digital audience now comes from mobile, with 24 million monthly unique visitors to its mobile app and website.

Although the stand-alone daily print edition may eventually fold, the USA Today brand will live on in print in the form of special inserts in Gannett's community newspapers, which increasingly rely on USA Today for national and international reporting. It closed its weekend magazine insert for newspapers, USA Weekend, in December 2014.

© 2015 MediaPost Communications

 


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Events Calendar

Events CalendarLocalMedia Native Advertising Summit
July 15 – 16, 2015
Washington, DC
www.localmedia.org

2015 AAN Convention
July 16 – 18, 2015
Salt Lake City, UT
www.altweeklies.com

2015 ASBPE National Conference & Azbee Awards Banquet
July 24, 2015
New York, NY
www.asbpe.org

Florida Magazine Association Annual Publishing Conference & Expo
August 6 – 7, 2015
Chapions Gate, FL
www.floridamagazine.org

LocalMedia Fast Forward Video Summit
August 18 - 19, 2015
Chicago, IL
www.localmedia.org

If you have an event that you would like to announce,
please send your information to e-newsletter@verifiedaudit.com.

 


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LGBT Press Spending Up in 2014

LGBT Press Spending UpWhile mainstream consumer magazines and newspapers suffered another round of print ad declines last year, LGBT media continued to defy the trend with increased spending, led by local media.

Total advertising spending in print publications targeting LGBT audiences in the U.S. increased 6.4% from $381.4 million in 2013 to $405.7 million in 2014, according to the latest Gay Press Report from Rivendell Media.

This marks the fourth consecutive year of gains for LGBT press following the economic downturn. From 1996–2014, LGBT press revenues increased 453.5%, although they took a steep dive in 2010 and only reached their pre-recession levels in 2013.

As in previous years, local publications took the lion's share of the business in 2014, capturing 90.1% of ad spending and 96.3% of ads. Within these figures, local newspapers took 53.6% of revenues, local magazines 19.3%, and local guides to arts and entertainment 17.2%. The other 9.9% of ad revenues went to national magazines, which received 3.7% of ads.

The proportion of ads that overtly target LGBT consumers, for example by featuring same-sex couples, also continues to grow and now represents more than half of all ads in LGBT publications: in 2014 the share of ads referencing LGBT lifestyles or issues was up 8% to 60.7%. That's a big increase from 2002, when Rivendell started tracking gay-specific ads: that year, just 9.9% of ads referred to LGBT lifestyles or issues.

Rivendell noted that the proportion of gay-specific ads decreased from 2010–2012, perhaps as a result of the downturn, as marketers cut back on niche advertising efforts and substituted mainstream creative.

The list of big brands advertising in the gay press in 2014 included Wells Fargo, Lexus, Gilead Pharmaceuticals and Bud Light, according to Rivendell.

In 2013, Witeck Communications estimated that the U.S. LGBT community wields spending power of $830 billion. That compares to around $1 trillion each for the U.S. Hispanic and African-American communities.

© 2015 MediaPost Communications



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2015 Verified Audit Circulation