Would Like to Welcome...
Professional Mariner serves the owners and operators
of commercial and military vessels operating on North
American oceans, coastal waters, inland rivers and lakes.
Professional Mariner covers the operations of
tugboats, towboats, cargo ships, government vessels, passenger
vessels, spill response vessels, pilot boats, offshore
support vessels, salvage, dredge and fire boats. Professional
Mariner provides industry news, reporting and analysis
of maritime casualties, regulations, legislation, shipbuilding
and design, safety, technology, and business/management
issues. In addition to maritime business operators, they
serve the licensed officers (captains, mates and engineers)
plus their shoreside port captains, managers, trainers,
academy faculty, equipment suppliers, classification professionals,
Coast Guard personnel, regulators, naval architects and
Gas (Enhanced Report)
North Coast Media
LP Gas Magazine's mission is to deliver timely
news and articles, analysis and best practices for business
management, facilitating education and communications
within the propane industry. The LP Gas editorial
team travels thousands of miles each year to cover the
industry, from attending meetings and trade shows to visiting
propane marketers and suppliers. Its writers provide in-depth
coverage of issues and trends, case studies and research
reports that are impacting the industry.
Invoice Cycle Change
you may have noticed, Verified has implemented changes
to its invoice cycle effective immediately. Per the audit
agreement, Verified's invoices are due upon receipt, not
net 30 days.
clients invoiced monthly, Verified now invoices two weeks
prior to the invoice month to give clients more time to
process the invoices and make payments in a timely manner.
For clients on quarterly or semi-annual schedules, billing
will now be two weeks prior to the close of the quarter
your convenience, Verified also offers automatic monthly
payments via credit card.
you have questions regarding invoicing or automatic payments,
please contact Verified's accounting department at 415-461-6006,
Soccer Ad Dollars Continue to Rise
soccer's World Cup upon us in Brazil, a recent study notes
that U.S. TV advertising dollars continue to grow with
the sport at a rapid rate.
says there was a 43% increase to $378 million in 2013
versus $266 million in 2010.
Nielsen calculates that U.S. soccer TV pulled in $174
million in 2012, $320 million in 2011 and $266 million
in 2010 – the last time the World Cup event was
it says there are some 21 total TV networks airing soccer
programming, up from 11 a year ago: 13 English-language
networks and eight Spanish-language networks. This list
includes CNBC, ESPN, ESPN2, ESPN News, ESPNU, Fox, Fox
Soccer, FS1, FS2, Fuel, FX, NBC, NBC Sports Network, AZA,
Fox Deportes, Galavision, Mun2, Telemundo, Univision,
Univision Deportes and UniMas.
total of 3,891 soccer events were televised in 2013 –
a 33% gain over 2010 when there was 2,613.
at the Major League Soccer league, its average U.S. TV
audience per game per year was 174,000 in 2013, up steadily
from 122,000 in 2011. Nielsen also notes that since 2009
there has been a 24% increase in the number of non-Hispanics.
MediaPost Communications 2014
Group: Native Advertising for Media Sellers
July 1, 2014
New York, NY
July 10 – 12, 2014
Press Association and Florida Society of News Editors
July 10 – 11, 2014
July 20 – 25, 2014
New Haven, CT
of Media Selling (A Service of MediaPost)
July 23 – 24, 2014
Los Angeles, CA
Association of Black Journalists Convention and Career
July 30 – August 3, 2014
you have an event that you would like to announce,
please send your information to firstname.lastname@example.org.
Few Willing to Pay
for Online News
over one in 10 Internet users (11%) have paid for access
to news online in the last year, according to the 2014 Digital
News Report from the Reuters Institute for the Study of
Journalism at Oxford University.
Reuters Institute noted that this figure was unchanged
from the year before, suggesting that news producers are
failing to make much headway as they struggle to convince
consumers that they must pay for their information.
Among nonpayers, the proportion of respondents who said
they might consider paying for online news at some point
in the future was also quite low, at 11% in the U.S.,
7% in the U.K., 15% in Germany and 10% in France.
the study observed: "New pay walls and paid apps
often find easy growth for a while and then stall –
after the supply of loyal users runs out." If there
was a glimmer of good news, it was that 59% of respondents
who paid for news said they were doing so with regular
subscriptions, up from 43% in 2013, which will provide
a more dependable revenue stream for news orgs who succeed
in selling subscriptions.
not exactly encouraging about the overall prospects for
paid online news, the 2014 Digital News Report contained
a number of other interesting findings relating to new
consumption patterns. Thus, 39% of news consumers worldwide
said they use two or more digital devices to get news
each week, and 12% use three or more devices. Further,
37% use their smartphone for news on a weekly basis, and
20% say their smartphone is their primary device for getting
The rise of mobile news consumption doesn't mean that
people are consuming news from more sites; in fact, it's
just the opposite. Smartphone use appears to encourage
users to get news from fewer sources. Some 37% of smartphone
users surveyed around the world said they get news from
just one source on their smartphone each week, rising
as high as 55% in the U.K. This probably reflects growing
dependence on a small number of news apps, according to
the Reuters report.
Reuters also found that Facebook is "by far the most
important [social] network for news everywhere,"
beating out Twitter, which has so far failed to establish
much of a presence outside the U.S. and U.K.
35% of respondents said they use Facebook to share news,
compared to 15% for Twitter, 7% for Google+ and 6% for
information was based on a survey of 19,000 people around
the world conducted for the Reuters Institute by YouGov.
MediaPost Communications 2014
& Techniques: Target Distribution
With Your Community
Distribution is as important as any other part of your
business. Give it the attention it needs and you will
increase readership, build reader and advertiser loyalty,
and enhance your reputation in your community.
distribution locations to your readers' lifestyles.
racks well maintained and attractive.
papers clean and neat, untie bundles and don't allow
litter or old copies to clutter the area.
papers on time every week.
sure your delivery staff is professional.
Your distribution policies and practices are the key to
your success. Maximize the value of your investment in
sales, production and printing with excellent distribution.
accurate, up-to-date route lists that are easy to read.
Include complete addresses with ZIP/postal codes and
cross streets. Add phone numbers whenever possible.
List locations in delivery order indicating where to
find/leave papers. Lists need to include the expected
drop totals as well as a space for drivers to note adjustments
to drops, returns and additional information (new or
closed locations, start and stop times, comments, etc.).
a summary page for every issue (drops, returns, net,
with closed locations by checking for returns during
open hours, changing delivery schedule or applying average
return rates from open locations.
a good circulation software system or develop in-house
data management programs such as Excel, FileMaker or
backups (stored offsite) and save historical records.
analyze your distribution performance. Monitor return
rates per route, per issue, per month, etc. Track time
for delivering routes and watch complaints.
in touch with distribution locations/businesses. Your
sales staff can help and you should also make phone
calls and periodic visits.
Staff and Contractors
You are only as good as your people. Let them know how
much you value their contribution. Pay a good wage and
communicate your expectations. Insist on high achievement
and praise good performance. Welcome feedback to support
simple, efficient systems.
early and often with your staff.
high performance expectations and insist that your staff
is accountable and professional.
conduct your own regular field surveys to monitor performance.
you contract with an independent company for distribution,
make sure you work closely with them at all times. You
need to stay in charge of the relationship. You are
paying the bills and your needs must be met. Communicate
your high expectations and share the same specifics
and performance expectations outlined above.
Please send comments and story ideas to
email@example.com or contact us at:
Verified Audit Circulation
900 Larkspur Landing Circle, Suite 230
Larkspur, CA 94939-1758