This Month's Features: Verified Would Like to Welcome... Customer Satisfaction Survey Results Marketers Plan Surge In Social Media Spending But Don't Know How to Quantify Its Impact Events Calendar Renewal Notices and First Impressions New Regimes Set New Goals at Boston Globe, Washington Post Updated Telemarketing Guide Available |
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![]() Verified Would Like to Welcome...
OC
Family Southland
Golf
![]() Customer Satisfaction Survey Results
In accordance with our goal of continual improvement, the customer satisfaction survey measures satisfaction overall and in specific areas to help us determine what kinds of improvement would be most meaningful to our clients. We are pleased with the results. When asked, "Overall, how satisfied are you with the employees of our company?" 66.7% of respondents said that they were extremely satisfied with Verified's employees and 16.7% said they were satisfied for a total satisfaction level of 83.4%. When asked if they would recommend Verified to people they know, 83.3% said they would. Your
feedback and comments will allow us to further evaluate
our operations and continually improve the services we
are able to offer you. Thank you again for your time and
input! ![]() Marketers Plan Surge In Social Media Spending But Don't Know How to Quantify Its Impact
The findings, which are based on the responses of 408 top U.S. marketing executives participating in the email-based survey fielded early this year, indicate that marketers are boosting their social media spending even though they cannot quantitatively show its benefit. The study found that nearly half of respondents said "they have no proof it helps," and more than a third (34.8%) said they only have a "qualitative sense" of its benefit. Not surprisingly, the respondents said they plan to dramatically increase their spending on marketing analytics, boosting their budgets an average of 72%. ©
MediaPost Communications 2014 ![]() Events Calendar
NNA
mediaXchange 2014 Digiday
Publishing Summit WAN-IFRA
Printing Summit 2014 MACPA
Spring Conference TCNA
2014 Annual Conference SIIA/ABM/SIPA If
you have an event that you would like to announce,
![]() Renewal Notices and First Impressions ![]() According to Beagley, "Whether you are sending a new offer, a renewal effort, an invoice or an order acknowledgement, your outer envelope speaks volumes about your publication. Therefore, before you decide on outer envelope copy, make sure you understand your audience." "'Yo Dude! Here's a mega awesome offer!' is probably not going to work well if you are offering a new subscription and your audience is CEOs, expectant mothers or students of English literature," says Beagley. Keep in mind the audience you are serving with both the offer and design. Beagley points out that as well as keeping the message on target, it's just as important to urge the recipient to do something. Beagley says, "If I get an envelope that states: 'You need do nothing,' then I do nothing and throw the unopened envelope away. If I get an envelope that says: 'You need do nothing...but what about 5 extra issues?' my trash can may not fill up quite so quickly, since now I am intrigued by the offer." Beagley also advises publishers to not rely exclusively on email when sending renewal notices but to also put at least a few renewal notices in the mail. He states, "Don't let 'being green' stop you from mailing some renewal efforts. And be creative. Done correctly, you will see a good response to mail efforts, probably better than your email response." Beagley suggests mailing an acknowledgement of an order because you can use this opportunity to offer people an option to extend their subscription term or offer them other products. "This approach makes you look as if you really care (which you do) and get more revenue just for being nice."
![]() New Regimes Set New Goals at Boston Globe, Washington Post ![]() But past experience suggests the odds are against a dramatic
turnaround, as the new owners will face the same, inescapable
trends of declining print ad revenue and mediocre digital
growth. Not long after the deal was made public, Henry wrote a column setting out his vision for the Globe. After describing his own early background in civic activism, Henry noted that the rise of digital publishing has presented the public with numerous new sources of information, but he said there is a continued need for journalists as trusted, impartial observers and analysts. He promised the Globe would be free from any
partisan leanings, with balanced opinion columns representing
both liberal and conservative viewpoints. The newspaper also plans to introduce a Sunday style
and arts section and a new Sunday magazine, reversing
years of shrinkage, as sections were chopped to cut costs.
With Bezos calling the shots, it's no surprise the main
focus will be on the newspaper's digital presence, although
it's not yet clear what the new strategy will look like. © MediaPost Communications 2014
Verified Audit Circulation is releasing an updated version of its Telemarketing Guidelines shortly. The new guide will be available on Verified's website starting March 1, 2014. Updates include changes to the company request and interactive voice response (IVR) requirements. To download the updated guide, go to www.verifiedaudit.com. Click on Members and then Procedures & Regulations. The Telemarketing Guidelines is password protected. You must either be a Verified client or an associate member to access the guide. If you have questions regarding the guide, please contact Verified at 415-461-6006.
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