Verified Audit CirculationViewPoint
December 2013 / January 2014

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This Month's Features:

Verified Customer Satisfaction Survey
Verified Would Like to Welcome...
Digital Magazine Circulation Soars
Events Calendar
Newspaper Dollars Still Tops In Local Media
Tips & Techniques: Publicity Guidelines

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Take a Moment to Answer Our Customer Satisfaction Survey

Customer Satisfaction SurveyThank you for giving us the opportunity to serve you better. Please help us by taking a few minutes to tell us about the service that you have received so far. We appreciate your business and want to make sure we meet your expectations.


Verified Audit Circulation Staff



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Verified Would Like to Welcome...

Truck Parts and ServiceTruck Parts and Service
Randall-Reilly Publishing
Tuscaloosa, AL
Truck Parts and Service is considered the industry authority on aftermarket parts, independent garage repair facilities and parts distributors. Focused expert content on management, sales and marketing, training, parts, and services and repair helps aftermarket professionals run and grow their businesses.

The L MagazineThe L Magazine
Northeside Media Group
Brooklyn, NY
The L Magazine is a biweekly, full-color magazine distributed on Wednesdays in Manhattan and Brooklyn, New York. Features include arts and entertainment, local news, food, drink and advice.

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Digital Magazine Circulation Soars

Digital Magazine Circulation SoarsThe total number of digital magazines downloaded every week has increased almost sevenfold from 300,000 per week in the last quarter of 2011 to around 2 million per week presently, according to new figures from Adobe, whose Digital Publishing Suite powers around 80% of all digital magazine editions tracked by the Alliance for Audited Media.

Over the last year, the total number of digital publications (created with DPS) and downloaded has more than doubled to 150 million, representing an increase of 115% over November 2012, and the total unique monthly readership of publications created with DPS has tripled from October 2012 to October 2013.

Adobe's head of digital publishing, Nick Bogaty, noted that readers of digital publications are also highly engaged with this content, spending an average of 50 minutes per month using a DPS app, compared to an average of around 40 minutes per month spent with print publications by readers surveyed by GfK MRI.

"The audience is growing very rapidly both in audience size and engagement times, which is great news for the publishing industry in terms of building new audiences for ad businesses," said Bogaty. "It seems to represent an opportunity to gracefully transition their business from print to digital."

Adobe has also been arming publishers with new tools to boost reach and engagement, including social sharing tools for Facebook, Twitter and Pinterest. There is also a system for push notifications built directly into DPS that alert readers to new content and free preview capabilities that allow consumers to immerse themselves in the interactive experience provided by digital publications, then convert to paying customers through a simple interface.

On the publisher side, Adobe has also created tools to enable publishers to employ a variety of paywall models.

© MediaPost Communications 2013

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Events Calendar

Events CalendarThe Integrated Marketing Summit
January 30 – 31, 2014
San Diego, CA

2014 IFPA Joint Publisher Summit
February 8, 2014
Las Vegas, NV

IAB Annual Leadership Meeting
February 9 – 11, 2014
Palm Desert, CA

OMMA Atlanta
February 11 – 12, 2013
Atlanta, GA

INMA Innovative Advertising Seminar
February 20 – 21, 2014
Miami, FL

RSA Conference 2014
February 24 – 28, 2014
San Francisco, CA

LocalMedia Association Mega-Conference
February 24 – 26, 2014
Las Vegas, NV

Niche Magazine Conference
February 25 – 26, 2014
Charleston, SC

If you have an event that you would like to announce,
please send your information to


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Newspaper Dollars Still Tops In Local Media

Events CalendarLocal small and medium-sized businesses are "optimistic" about local media growth in the near term. Still, many are cautious.

When it comes to where local media dollars are spent, the survey says newspapers are still tops – commanding a 22% share of local ad dollars, followed by digital at 19%; other local print publications with 12%; direct mail at 9%; radio with 8%; and outdoor (out of home) at 3%.

Local broadcast stations and local cable systems each command a 3% share of local and medium-sized business media budgets.

A new survey from Borrell Associates says 47% expect to spend "about the same" in advertising/marketing in 2013 versus 2012; with 27% looking to spend more and 19% spending less.

Still, Borrell research on actual media spending has estimated there will be a 10.7% rise in advertising/media spending for these small and medium-sized businesses to an average of $88,300 a year.

Overall, 64% of respondents say they are "very" or "somewhat" optimistic about near-term improvement of the local economy.

Nearly 45% of respondents said their digital spending is increasing, while about 35% said it remains the same. While mobile media spending will be important, only 20% of local and small businesses are currently active with mobile advertising.

Almost 40% of respondents say their media budgets are placed on three to five local media outlets.

© MediaPost Communications 2013

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Tips & Techniques: Publicity Guidelines

When using the Verified Audit Circulation logo or making reference to Verified in your media kit, marketing materials or other documentation, there are some important guidelines that clients should follow regarding publicizing the audit.

  • Make sure that the Verified logo or reference to Verified is not used in any way that would imply that unaudited data has been audited by Verified.

  • Publishers must present data as it has been released. Publishers must not aggregate or calculate figures across categories or reporting periods to create totals that do not appear in any Verified report.

  • Any data that is reported must state the reporting period to which the figures are related (i.e., Verified Annual Audit Report, January 1, 2013 December 31, 2013).

  • Non-Verified audited data must be sourced as "Publisher's Claim" or other appropriate source.

  • Material reproduced from documents released by Verified must not be reproduced out of context and must convey the same meaning as it did in the original Verified report.

  • Publishers are allowed to reproduce Verified reports for their own use. However, no modification of the report is allowed and the reproduction must be completely faithful to the original in both terms of the information presented and the report format.

  • Publishers must not use the word "readership" in conjunction with data relating to the distribution of a publication.

  • Publishers may not publicize the content of the audit report or any Verified data before the content is released by Verified. The approval copy of the audit report is for internal use only.

  • Publishers may not reproduce any communication by or from Verified or excerpts from communications unless explicit permission has been give by Verified.

As it is not possible to detail the many different uses of the Verified logo or reference to Verified that are considered acceptable or unacceptable, please contact Verified at 415-461-6006 if you have any questions.


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2013 Verified Audit Circulation