Verified Audit CirculationViewPoint
August 2013

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This Month's Features:

Verified Would Like to Welcome...
More Print News Subscribers Plan to Cancel Subs, Uptick in Mobile Consumption
Events Calendar
Mobile Streaming Preferred Over PC
New Pricing for Printed Reports

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Verified Would Like to Welcome...

Equipment WorldEquipment World
Randall Reilly
Tuscaloosa, AL
Equipment World is the leading source of information for heavy construction contractors with industry-relevant content, helping maintain and grow their businesses. Users of construction equipment, trucks and related products rely on the editorial coverage of industry news, safety, technology, regulations, equipment, products, how-tos, and auction and financial sales.

Stage DirectionsStage Directions
Timeless Communications Corp
Las Vegas, NV
From the backstage to the box office – performance to production – Stage Directions is the only independently published journal devoted to the theatre. Filled with practical tips and information you need to stay on the top of the trends from Broadway to high school, Stage Directions has delivered insightful editorial content dedicated to the art and craft of the theatre for over two decades.

Projection, Lights and Staging News
Projection, Lights and Staging News Timeless Communications Corp
Las Vegas, NV
Projection, Lights and Staging News is the leading independent journal for the visual presentation industry. PLSN's editoral is 100% focused on the art and craft of visual presentation. From lighting to staging, video to set design, Projection, Lights and Staging News has served as a trusted voice in the industry for over a decade.

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More Print News Subscribers Plan to Cancel Subs,
Uptick in Mobile Consumption

Profile of Smartphone News Consumers in 2013 It's no secret that newspapers and magazine publishers have suffered steep declines in print circulation over the last decade, and that trend is just going to continue, according to a survey of 1,134 U.S. adults conducted by the Donald W. Reynolds Journalism Institute in the first quarter of the year.

The findings, summarized in RJI's "2013 Q1 Research Report," revealed that 12.7% of print subscribers plan to cancel their subscriptions in 2013. The percentage was highest among print subscribers ages 15–34, with 19% saying they plan to cancel – but even among subscribers 65+ the proportion was 10.5%.

On the positive side, the decline in print subscriptions is clearly correlated with increasing consumption of news via digital channels, with a special emphasis on mobile.

DJI found that 73% of respondents ages 35-44 currently read news on their smartphones, along with 69% of respondents ages 25–34, 66% of respondents ages 18–24, 62% of respondents ages 45–54, and 64% of respondents ages 55–64. For the 65+ age range, the proportion falls sharply to 35%.

Interestingly, more men than women use smartphones to consume news, across all age groups. In the 18–24 and 25–35 age groups, 56% of smartphone news consumers were men, rising to 62% of smartphone news consumers in the 35–44 age group and 64% in the 45–54 age group.

The closest proportions were seen in the 55–64 age group, where 52% of smartphone news consumers were men and 48% were women. But the biggest disparity was seen in the 65+ age group, where 69% of smartphone news consumers were men and just 31% were women.

Moving to tablets, a similar proportion of tablet owners across most age groups used tablets to consume news, including 66% of the 25–34 age group, 67% of the 35–44 age group, 67% of the 45–54 age group, and 70% of the 55–64 age group. The lowest proportions were seen among the 65+ age group, where 59% use their tablets to consume news, and the youngest age group, where just 42% of adults ages 18–24 use their tablets to consume news.


© MediaPost Communications 2013

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Events Calendar

Events CalendarWorld Publishing Expo 2013
October 7 – 9, 2013
Berlin, Germany

AAN Publishers Retreat
October 11 – 13, 2013
Burlington, VT

Online New Association: ONA13
October 17 – 19, 2013
Atlanta, GA

Inter American Press Association 69th Annual Conference
October 20 – 24, 2013
Denver, CO

AMC 2013
October 22, 2013
New York, NY

AABP Fall Sales Management Training Seminar 2013
October 28 – 29, 2013
Chicago, IL

APME's 2013 Conference
October 28 – 30, 2013
Indianapolis, IN

If you have an event that you would like to announce,
please send your information to


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Mobile Streaming Preferred Over PC

According to new research from ForeSee, highlighting 22 top U.S. streaming video, sports and news companies, customers prefer consuming media and entertainment websites via mobile devices. User satisfaction with mobile media and entertainment sites and apps scores 77 on the study's 100-point scale, vs. 67 in a similar study conducted in April. The study shows iTunes on top, with HBO GO and Netflix outperforming Amazon's offering, NBC News and Fox News offering the best in news, and FOX Sports beating ESPN on mobile.

"With the fast consumer adoption of smartphones and tablets, the mobile platform is at least as important as the desktop web environment," said Larry Freed, President and CEO of ForeSee. "But these mobile benchmark scores suggest there is much work to be done."

Streaming media is growing, and the streaming TV and movies category is the best scoring category at 78, says the report. Apple's iTunes scores the highest of any measured company in the study, using a slightly different model than its streaming counterparts to secure a score of 80. iTunes customers download content before viewing, setting the service apart from its true streaming competitors.

Netflix, transforming itself from a DVD delivery company to a streaming media and content-development powerhouse, ties HBO GO at 79 and has nearly as many subscribers as HBO. Amazon's streaming service isn't as successful as its online retail operation. Amazon Instant Video registers 78, while Hulu Plus and Crackle lag further behind at 75.

"Netflix may be the most disruptive and innovative company in the space," said Eric Feinberg, Senior Director of Mobile, Media and Entertainment at ForeSee. "The company knows that it's only as good as the content it can deliver. It goes into HBO's turf to develop quality original content worthy of Emmy nominations. Amazon is what Netflix used to be, dipping its toes into the water by offering Instant Video to its Prime members."

The study finds that performance is the main driver of satisfaction for streaming websites and apps. Consumers are most satisfied when accessing content with their home Wi-Fi connection (78), and least satisfied when using streaming media on public Wi-Fi (73).

Streaming TV and Movies Satisfaction

Sports mobile sites and apps score 77 in aggregate, with scores as low as 74 and as high as 79. Though ESPN is often considered the leader in sports coverage, it is in a three-way tie for second with Sports Illustrated and Bleacher Report, scoring 77. FOX Sports leads the category at 79. The most satisfied group in the sports category is comprised of customers who reported to frequently view ads, registering 81 in satisfaction, the highest among the three media and entertainment categories.

"ESPN is the 800-pound gorilla of sports coverage. FOX Sports has plenty of marketing muscle with the impending launch of FOX Sports1, and a more unified mobile strategy," said Feinberg.

Streaming Sports Satisfaction

Satisfaction with the mobile sites and apps for news organizations scores 77 to match the aggregate score for Media and Entertainment. Satisfaction with mobile news sites represents the largest spread of scores of all three categories measured in the study, with CBS News scoring the lowest at 73. Trust seems to be a factor when it comes to user satisfaction. According to the study, only 20% of those surveyed strongly agree they could trust the content on the news mobile site or app they visited.

Mobile Site News Satisfaction

Summary of Key Findings

  • Satisfied users of mobile news, sports and streaming TV, and movie sites and apps report they are 80% more likely to use the mobile channel as a primary resource, 72% more likely to give positive recommendations, and 58% more likely to use the mobile channel again
  • 52% of those surveyed are accessing news, sports, and streaming mobile sites and apps from home, as opposed to only 9% who do so on the go
  • App store ratings for the measured sites do not always match scientifically calculated satisfaction scores
  • 65% of those surveyed reported using a smartphone for their last mobile media and entertainment experience, compared to 35% who did so on a tablet
  • More survey respondents used mobile sites (66%) than apps (34%), but app users are generally more satisfied (78 vs. 76)


© MediaPost Communications 2013

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New Pricing for Printed Reports

As of today, Verified has increased its price on printed Audit Reports and Publisher's Statements by 10%. The price increase will be applied only to clients whose report printing is not included in their annual audit contract and who are normally charged separately for printed reports.

The new report prices will be effective immediately.


Go green! If you no longer want to receive printed reports and would prefer to receive only a pdf of your reports, please contact your account coordinator. If you have questions, please contact Verified at 415-461-6006.

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Verified Audit Circulation
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2013 Verified Audit Circulation