This Month's Features: Verified Would Like to Welcome... More Print News Subscribers Plan to Cancel Subs, Uptick in Mobile Consumption Events Calendar Mobile Streaming Preferred Over PC New Pricing for Printed Reports |
|||||
![]() Verified Would Like to Welcome...
Projection,
Lights and Staging News ![]() More Print News Subscribers Plan to Cancel Subs, Uptick in Mobile Consumption
The
findings, summarized in RJI's "2013 Q1 Research Report,"
revealed that 12.7% of print subscribers plan to cancel
their subscriptions in 2013. The percentage was highest
among print subscribers ages 15–34, with 19% saying
they plan to cancel – but even among subscribers
65+ the proportion was 10.5%. DJI
found that 73% of respondents ages 35-44 currently read
news on their smartphones, along with 69% of respondents
ages 25–34, 66% of respondents ages 18–24,
62% of respondents ages 45–54, and 64% of respondents
ages 55–64. For the 65+ age range, the proportion
falls sharply to 35%. The
closest proportions were seen in the 55–64 age group,
where 52% of smartphone news consumers were men and 48%
were women. But the biggest disparity was seen in the
65+ age group, where 69% of smartphone news consumers
were men and just 31% were women. ©
MediaPost Communications 2013 ![]() Events Calendar
AAN
Publishers Retreat Online
New Association: ONA13 Inter
American Press Association 69th Annual Conference AMC
2013 AABP
Fall Sales Management Training Seminar 2013 APME's
2013 Conference If
you have an event that you would like to announce,
![]() Mobile Streaming Preferred Over PC According to new research from ForeSee, highlighting 22 top U.S. streaming video, sports and news companies, customers prefer consuming media and entertainment websites via mobile devices. User satisfaction with mobile media and entertainment sites and apps scores 77 on the study's 100-point scale, vs. 67 in a similar study conducted in April. The study shows iTunes on top, with HBO GO and Netflix outperforming Amazon's offering, NBC News and Fox News offering the best in news, and FOX Sports beating ESPN on mobile. "With the fast consumer adoption of smartphones and tablets, the mobile platform is at least as important as the desktop web environment," said Larry Freed, President and CEO of ForeSee. "But these mobile benchmark scores suggest there is much work to be done." Streaming media is growing, and the streaming TV and movies category is the best scoring category at 78, says the report. Apple's iTunes scores the highest of any measured company in the study, using a slightly different model than its streaming counterparts to secure a score of 80. iTunes customers download content before viewing, setting the service apart from its true streaming competitors. Netflix, transforming itself from a DVD delivery company to a streaming media and content-development powerhouse, ties HBO GO at 79 and has nearly as many subscribers as HBO. Amazon's streaming service isn't as successful as its online retail operation. Amazon Instant Video registers 78, while Hulu Plus and Crackle lag further behind at 75. "Netflix may be the most disruptive and innovative company in the space," said Eric Feinberg, Senior Director of Mobile, Media and Entertainment at ForeSee. "The company knows that it's only as good as the content it can deliver. It goes into HBO's turf to develop quality original content worthy of Emmy nominations. Amazon is what Netflix used to be, dipping its toes into the water by offering Instant Video to its Prime members." The study finds that performance is the main driver of satisfaction for streaming websites and apps. Consumers are most satisfied when accessing content with their home Wi-Fi connection (78), and least satisfied when using streaming media on public Wi-Fi (73). Sports mobile sites and apps score 77 in aggregate, with scores as low as 74 and as high as 79. Though ESPN is often considered the leader in sports coverage, it is in a three-way tie for second with Sports Illustrated and Bleacher Report, scoring 77. FOX Sports leads the category at 79. The most satisfied group in the sports category is comprised of customers who reported to frequently view ads, registering 81 in satisfaction, the highest among the three media and entertainment categories. "ESPN is the 800-pound gorilla of sports coverage. FOX Sports has plenty of marketing muscle with the impending launch of FOX Sports1, and a more unified mobile strategy," said Feinberg. Satisfaction with the mobile sites and apps for news organizations scores 77 to match the aggregate score for Media and Entertainment. Satisfaction with mobile news sites represents the largest spread of scores of all three categories measured in the study, with CBS News scoring the lowest at 73. Trust seems to be a factor when it comes to user satisfaction. According to the study, only 20% of those surveyed strongly agree they could trust the content on the news mobile site or app they visited. Summary of Key Findings
©
MediaPost Communications 2013
As of today, Verified has increased its price on printed Audit Reports and Publisher's Statements by 10%. The price increase will be applied only to clients whose report printing is not included in their annual audit contract and who are normally charged separately for printed reports. The new report prices will be effective immediately. Go green! If you no longer want to receive printed reports and would prefer to receive only a pdf of your reports, please contact your account coordinator. If you have questions, please contact Verified at 415-461-6006.
Please send comments and story ideas to |
|||||
© 2013 Verified Audit Circulation |