This Month's Features: Verified Releases Verified Enhanced Audit Report for CFE Media Verified Would Like to Welcome... Add Social Media Stats to Your Audit Report B2B Revenues Rise Thanks To Events, Digital Ads Online Content Sourcing Critical For B2B Buyers Events Calendar Increasing Audience Engagement is Future for News Media |
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Verified Audit Circulation has released a Verified Enhanced Audit Report for three CFE Media titles – Plant Engineering, Control Engineering and Consulting-Specifying Engineer. The Verified Enhanced Audit Report is a custom report that shows a publication's total audience reach across both print and digital channels. The Verified Enhanced Audit Report is individualized to represent a brand's total audience engagement by combining print and digital audited data along with e-newsletters, social media (Twitter, Facebook, LinkedIn, etc.), web traffic, webinars and white papers. "This groundbreaking report carefully details how we engage with our audience across multiple product channels and allows us to show the true reach of each brands' audience," said Rick Ellis, Director of Audience Management at CFE Media. "This type of report builds a lot of confidence and understanding in the various product offerings for brand channels," said Tim Prouty, Verified's CEO. "The Verified Enhanced Audit Report allows media buyers to look at brands as a whole and make decisions based on reliable data, creating a strategic opportunity that publishers should take advantage of." SEE THE VERIFIED ENHANCED AUDIT REPORT FOR CONTROL ENGINEERING If
you have any questions regarding Verified's Enhanced Audit
Report, please contact Verified at 415-461-6006. ![]() Verified Would Like to Welcome...
![]() Add Social Media Stats to Your Audit Report
Verified can now verify your social media followers to illustrate your brand reach into the social media sphere. Verified works with social media companies to report their statistics from sites such as Facebook, Google+, Twitter, Pinterest, LinkedIn and Tumblr. Publications can add their social media to their annual Audit Report for an additional fee of just $300. SEE A SAMPLE OF THE SOCIAL MEDIA STATISTICS INCLUDED ON AN AUDIT REPORT If
you have questions about adding social media statistics
to your audit report, please contact Verified at 415-461-6006. ![]() B2B Revenues Rise Thanks To Events, Digital Ads
The American Business Media's (ABM) Business Information Network reported that total revenues grew 3.4% from $24.6 billion in 2011 to $25.5 billion. Revenue from trade shows increased 4.4% from $11.2 billion to $11.7 billion, while print revenues fell 4.8% from $7.8 billion to $7.5 billion. The
print result is roughly in line with the consumer magazine
industry, where total print advertising revenues fell
3% over the same period, according to the Publishers Information
Bureau. © MediaPost Communications 2013
![]() Online Content Sourcing Critical For B2B Buyers
Industry white papers are valued most by 50% of the respondents. B2B marketers annually invest an estimated $16.6 billion in digital content publishing to acquire business leads, influence customer specification and consideration, as well as educate and engage prospects, says the report. But, despite spending about 25% of their marketing budgets on content creation, most companies lack the necessary strategies, competencies and best practices to effectively engage their markets. And very few have content performance measures and metrics in place to measure effectiveness and calculate ROI. 87% of the respondents say that B2B online content has a major to moderate impact on customer buying decisions, while 67% also feel that professional association reports or papers have a similar impact. Online content is widely shared with peers and associates, mainly through email. "B2B buyers are looking for content that's original, consultative and highly pertinent," said Donovan Neale-May, Executive Director of the CMO Council. "Vendors are failing these buyers with promotional and technical content [that] doesn't adequately address market challenges and customer needs." The report, Define What's Valued Online, shows that online content plays an essential role in influencing B2B purchasing decisions. The survey provides a snapshot of B2B content sourcing behavior as well as how content seekers rank, rate, share and value content online. The CMO Council's Content ROI Center concludes that too few marketers have fully grasped the role and value of content in the process of sales lead acquisition, qualification, conversion and closure, or its contribution to customer retention and revenue generation. The report states that channel analytics and content testing are needed to further the "precision acquisition" of qualified, actionable leads. VIEW
ADDITIONAL INFORMATION FROM THE CMO ©
MediaPost Communications 2013 ![]() Events Calendar
Excellence
in Journalism Conference 2013 Society
of Professional Journalists Annual Convention If
you have an event that you would like to announce,
"Newspapers reach a vast number of readers in print, online and mobile [while] advertising engagement in print keeps performing well and improves in many countries," said Vincent Peyrègne, CEO of WAN-IFRA, presenting to more than 1,500 publishers, chief editors and other delegates at the combined World Newspaper Congress in Bangkok. "Newspaper professionals understand [the] benefits offered by the digital world to improve the quality of their conversation with communities, identify [expansion in] new territories, help reduce the complexity of the world and increase the trust of their audience." Mr. Peyrègne addressed the basic challenge to the news business as "an opportunity to come back to our core mission and values, empowering free citizens by providing them with the news and information necessary to make informed decisions in society." The data, compiled in an annual report to all WAN-IFRA members, and through subscription to the World Press Trends interactive database, showed that:
Showing regional circulation data, the study found that circulation declined over one year by:
In the same period, circulation increased:
Newspaper advertising revenues declined 2% globally in 2012 from a year earlier, and 22% since 2008. The five-year decline was driven primarily by newspaper advertising declines in the United States, the world's largest advertising market. Print advertising fell 42% in the United States over five years, accounting for nearly three-quarters of the global loss in newspaper advertising. The decline in U.S. newspaper advertising revenues reflects the U.S. publishers' traditionally high dependence on classified advertising, says the report. An estimated 80% of classified is now digital. Though much of it is among "pure players" that are owned by publishers, that revenue is not reflected in industry statistics. The report also shows that:
In the United States, 27% of newspaper company revenues now come from nontraditional sources:
For the first time, World Press Trends includes definitive readership data on the Middle East. Readership varies enormously, ranging from 5% of people in Iraq to 70% in the United Arab Emirates and Kuwait. Finally, WAN-IFRA reports a direct correlation between newspaper success and their appeal to female readers. As readership levels rise, so too does the ratio of female-to-male readers. In Iraq, one-third of readers are women, compared to Kuwait where more women read newspapers than men. VIEW
ADDITIONAL INFORMATION FROM THE WORLD ©
MediaPost Communications 2013
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