were 227 new magazines launched in 2012, according to
MediaFinder.com, an online database of magazines owned
by Oxbridge Communications. Launches significantly outpaced
closures, with just 82 magazines shuttered during the
The number of new magazines launches was down slightly
from 2011, when 239 new magazines debuted. The number
of closures dropped even more dramatically, from 152 in
While the MediaFinder.com tally of new magazines shows
continued interest in print publishing, it's worth noting
that the closures included some major titles like Newsweek
and, more recently, Martha Stewart Living Omnimedia's
Whole Living and Sporting News. Other
magazines that closed during 2012 included Nintendo
Power, PlayStation: The Official Magazine,
NFL Magazine, Healthy Cooking and Caribbean
Life & Travel.
Magazines launched (or relaunched) in 2012 included Du
Jour, a luxury title launched by Jason Binn; Best
Life, resurrected by Rodale after several years in
magazine purgatory; and Ranger Rick Jr.
The most popular categories for new launches included
regional interest, with 24 new magazines; lifestyle, with
18 new magazines; crafts, also with 18 new magazines;
and food, with 14 new magazines. | READ
MediaPost Communications 2012
Metrics You Should Pay Attention To
the visual-focused social sharing startup, has become
the number three social network in the United States.
For brands looking to establish strong social media campaigns,
creating a presence on Pinterest is only the first step.
Monitoring and using analytics on campaign activity is
essential to understanding the interests of your audience
and the effectiveness of your strategies.
Clicks per pin measure the actual clicks generated by
a Pinterest pin (similar to click-through rates). This
metric shows the best content and strategies which engage
your audience thereby showing which pins generate more
visits, which pins have higher interaction, etc.
Re-pins per pin measure the potential for any pin to go
viral. A study by RJMetrics shows that more than 80% of
pins are re-pins. Users of Pinterest tend to share more
amongst themselves and with the community at large. The
re-pin metric illustrates which posts prove most effective
in expanding brand presence. It may also show which content
may not fit to your audience.
The average visit duration can be on a pin-by-pin or aggregate
basis. This metric provides insights into what content
drives your audience. Longer visits mean more pages visited
and increased engagement.
analytics tools are relatively new to the market and are
transforming constantly. Three major metrics providers
are PinPuff, PinReach and Pinerly.
Analytics with Purpose: The Human Edge of Big Data
March 4, 2013
San Diego, CA
Associates Local Online Advertising Conference
March 4 – 5, 2013
New York, NY
Annual Women's Leadership Conference
March 6, 2013
San Francisco, CA
Global Privacy Summit
March 6 – 8, 2013
2013: We Believe in Newspapers Leadership Conference
March 14, 2013
Ideas Day – Advertising
March 14, 2013
MPA Digital: Swipe
March 27 – 28, 2013
New York, NY
you have an event that you would like to announce,
please send your information to email@example.com.
World Press Trends
to the World Association of Newspapers and News Publishers
(WAN-IFRA), in its annual update of World Press Trends,
more than half the world's adult population reads a newspaper,
more than 2.5 billion in print and more than 600 million
in digital form. That represents more readers and users
than total global users of the Internet. But, says the
report, publishers have not yet found ways to match that
growth with revenues from digital platforms.
people spending an increasing amount of time with digital
services, overall media consumption levels have risen
by only a few minutes per day to a total in excess of
400 minutes a day. Two-thirds of this time is spent with
TV or radio, during which people regularly do other things
at the same time.
spent reading newspapers has remained relatively flat
over the past five years, while Internet usage levels
have increased by approximately 20 minutes during the
same period. The big loser has been radio, where consumption
levels have fallen by 11% since 2007, as people turn to
the web or a music player for their music.
advertising revenues have been declining as revenues lost
in print have not been replaced by digital advertising.
The study found that this decline correlates with a lack
of "intensity" when it comes to digital news
reading: digital news consumers spend less time and visit
fewer pages on digital platforms than they do in print.
The 2012 World Press Trends update found:
the circulation declines in mature markets, newspaper
reader levels remain high – Western Europe and North
America have the highest levels of readership by region.
newspapers continue to be a factor in many markets and
saw global distribution of 36 million in 2011.
now accounts for a third of global circulation and has
seen circulations grow by 16% over five years, while
those in Western Europe and North America have declined
by 17% during the same period.
circulation grew 3.5% in Asia year-on-year, and 4.8%
in the Middle East and North Africa. It fell 3.4% in
Europe, 3.3% in Latin America, and 4.3% in North America.
Circulation in Australasia was stable.
along with Switzerland and Austria, continue to have
the highest readership of newspapers per capita, with
South Korea and Hong Kong rising to top-10 positions.
than 2.5 billion people read newspapers in print at
least once a week and 600 million read newspapers online.
Of those online readers, 500 million read both print
and online and 100 million access newspapers in their
digital version only.
than 40% of the world's digital audience read a newspaper
online, up from 34% a year ago.
paid-for circulation increased by 1.1% globally in 2011
compared with 2010, to 512 million.
global newspaper audience has grown by 4.2% since 2007.
Newspapers are a 200 billion dollar annual industry. Newspaper
advertising has declined 25% globally over the past five
years. North America alone accounts for nearly three-quarters
of this decline. Declines in Western Europe have eased
in recent years.
advertising revenue totaled US$96 billion in 2011, 20%
of the overall ad market, down from US128 billion in
America accounts for 72% of the decline in the value
of newspaper advertising worldwide. Advertising declines
in Western European newspapers have eased in recent
of the advertising revenue decline has also been in
classified, which has fallen from 24% of all newspaper
advertising to 19% over five years.
has been particularly severely hit in the United States,
where it has fallen by 65% in five years.
Newspaper Ad Revenues
Digital is having only a small impact on newspaper
revenues, says the report, compared to print. While there
are some markets, notably the United States and Sweden,
where digital revenues exceed 10% of all advertising,
digital accounted for only an estimated 2.2% of all newspaper
advertising globally last year, or 2.1 billion dollars.
digital advertising market rose from US$ 42 billion
to US$76 billion from 2007 to 2011. Only 2.2% of total
newspaper advertising revenues in 2011 came from digital
advertising accounts for 58% of all digital advertising
and 13% of all advertising expenditure.
digital advertising revenues are growing steadily, television
continues to be the dominant medium, with 40% of the
world's advertising. Internet advertising is growing
rapidly, but much of this is far from traditional media
advertising: 58% of it comes from search.
conclusion, says the report, the facts are hard to dismiss:
the World Press Trends survey shows that newspapers are
pervasive, they are part of the fabric of our societies.
Our industry is stronger than many imagine.
WAN-IFRA World Press Trends survey is the largest of its
kind, containing data from more than 75 countries, representing
more than 90% of global industry turnover. The 2012 report
includes circulation data from over 150 countries drawn
from local sources and auditing bureaus, and covers over
97% of the world's newspaper industry by turnover.
The total global print readership figure covers only daily
newspapers of which there are approximately 12,000 worldwide,
with a total circulation every day well in excess of half
a billion. It excludes readership among non-daily and
Sunday newspapers, of which there are an estimated 80,000
worldwide. These are likely have readership levels exceeding
those of daily newspapers. And now there are also more
than half a billion people who read their newspaper online.
website | WAN-IFRA
MediaPost Communications 2013
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