Verified Audit CirculationViewPoint
September 2012


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This Month's Features:

Verified Would Like to Welcome...
Verified Offers Free Media Kit Reviews
Magazines Adopt QR Codes, Digital Watermarks
Events Calendar
Consumers Distrust Advertising: Trad Media Fares Better Than Digital
Tips & Techniques: Premiums for Non-Paid Circulation

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Verified Would Like to Welcome...

Dairybusiness
Western Dairybusiness

Dairybusiness Communications
East Syracuse, NY
Western Dairybusiness is the official publication of the World Ag Dairy Program, the Southwest Dairy Nutrition & Management Conference and the Western Dairy Management Conference.

Eastern Dairybusiness
Dairybusiness Communications
East Syracuse, NY
Eastern Dairybusiness is the official publication of the Empire Farm Days Dairy Program and the Cornell University Pro-Dairy Program.


Agent@Home MagazineAgent@Home Magazine
Travalliancemedia, LLC
Westampton, NJ
Agent@Home Magazine is the only magazine written exclusively for home-based travel agents. It includes selling tips and how best to run a home-based travel business.

Vacation Agent MagazineVacation Agent Magazine
Travalliancemedia, LLC
Westampton, NJ
Vacation Agent Magazine is a B2B magazine for the travel agent professional. It is the only magazine focused on exclusively leisure travel. Each issue has editorial coverage on destinations, cruises, resorts, products and hotels.

The San Francisco ExaminerThe San Francisco Examiner
The San Francisco Newspaper Company LLC
San Francisco, CA
The San Francisco Examiner is an independent free daily newspaper distributed in and around San Francisco, CA.

San Francisco Bay GuardianSan Francisco Bay Guardian
The San Francisco Newspaper Company LLC
San Francisco, CA
The San Francisco Bay Guardian is a free alternative newspaper published weekly in San Francisco, CA.



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Verified Offers Free Media Kit Review
 

Verified Offers Free Media Kit ReviewYour Verified audit report provides an abundance of information to augment your media kit. Every good publisher understands the importance of presenting the data in an accurate and easy-to-read format so that advertisers can grasp their complete circulation story.

In order to ensure that all information sourced to Verified is accurate and presented in accordance with Verified's guidelines, we provide free media kit reviews. Before you go to press, contact us for a free media kit review at 415-461-6006.


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Magazines Adopt QR Codes, Digital Watermarks

Magazines Adopt QR Codes, Consumer magazine publishers are embracing mobile action codes in a big way, according to a new survey by Nellymoser, which specializes in mobile marketing services. Nellymoser has compiled figures showing the total number of mobile action codes, including QR codes, Microsoft Tags, Digimarc watermarks, SpyderLynk SnapTags and JagTags, in the top 100 magazines available on newsstands.

The Nellymoser survey found that the top 100 titles deployed 2,200 mobile action codes in the second quarter of 2012. That's the largest figure since Nellymoser began compiling the data last year.

In 2011, the total number of mobile action codes increased from 352 in the first quarter to 1,062 in the second quarter, 1,155 in the third quarter, and 1,899 in the fourth quarter. In 2012, the same magazines deployed 1,365 mobile action codes in the first quarter.

On a year-over-year basis, that equals a 107% increase in the second quarter.

The sequential growth rate is also impressive, as the total number of codes deployed in the second quarter increased 61% from the previous quarter. Nellymoser noted that the second quarter marked the first time that every magazine counted in the top 100 featured a mobile action code.

The proportion of ad pages bearing a mobile action code jumped from 5% in the second quarter of 2011 to 10% this year.

The most popular use for mobile action codes is linking to mobile video: 40% of the codes counted took the user to some kind of video content, including product demos and the like. Around 20% of the action codes enabled the user to participate in sweepstakes or share content socially. | READ MORE

© MediaPost Communications 2012


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Events Calendar

Event CalendarCSPA Fall Conference
November 5, 2012
New York, NY
www.columbia.edu

NEACE 2012 Fall Conference
November 8, 2011
Northhampton, MA
www.neace.com

Society for News Design – An Event Apart
November 12 – 14, 2012
San Francisco, CA
www.snd.org

News Xchange
November 14 – 16, 2012
Barcelona, Spain
www.newsxchange.org

MPA-IMAG Independent Magazine Media Summit
November 14, 2012
Boulder, CO
www.magazine.org

NAA Transformational Communities
December 7, 2012
Arlington, VA
www.naa.org

If you have an event that you would like to announce, please send your information
to e-newsletter@verifiedaudit.com.



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Consumers Distrust Advertising:
Trad Media Fares Better Than Digital

Text SpamConsumers don't generally "trust" advertising – but in certain advertising platform combinations those trust numbers get better.

The worst results, Nielsen says, are from "text ads on mobile phones," which have a 71% "Don't Trust Much / At All" score. Online banner ads hit a 64% number, which is also the same untrustworthy number for "ads on search engine results."

By way of comparison, some traditional media does a bit better: "Ads on TV" score a 53% untrustworthy mark; with product placements on TV at a distrusting 60%. Ads in magazines are at 53%, while ads on radio score 58%.

The best trusting results are drawn from general consumers' opinions and recommendations from "people I know" information – where they hit a 70% and a 92% score, respectively, when it comes to "Trust Completely / Somewhat."

Nielsen says there is a remedy to some of the negative feelings about advertising when marketers combine social and paid advertising. Looking at ads with and without a social layer, it discovered that purchase intent is much higher when adding a social component.

The report says: "Knowing that the advertised brand is liked by our friends builds trust." One example shows that social ads hit 55% better results in ad recall than non-social advertising results.

Looking at branded company sites – owned media – Nielsen says that, in one example, a brand's website, along with paid digital advertising, drove sales lift three times higher than of paid digital ads alone.

Nielsen recommends that marketers look at other combinations for positive results. | READ MORE

© MediaPost Communications 2012


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Tips & Techniques: Premiums for Non-Paid Circulation

Premiums as incentives for subscription request or renewal of non-paid publications are permissible for publications with non-paid distribution. Examples of such type of premiums include access to a white paper, receipt of a special edition or entry into a raffle. The subscription offer must clearly state the terms and conditions of the receipt of the premium. The offer can in no way be misleading.

If the incentive is an opportunity to win a prize (such as a drawing for gift cards or a trip), anyone, whether qualified to receive the publication or not, who has filled out the required form must be eligible to receive the premium. The offer should clearly state that both those that qualify and do not qualify are eligible to receive the prize.

If you have questions about premiums for non-paid circulation, please contact Verified at 415-461-6006.


Please send comments and story ideas to e-newsletter@verifiedaudit.com or contact us at:

Verified Audit Circulation
900 Larkspur Landing Circle, Suite 295
Larkspur, CA 94939-1758
415.461.6006
415.461.6007 fax


2012 Verified Audit Circulation