This
Month's Features: How to Avoid Common Audit Mistakes Seven Things Making Digital Publishing Better Now 133 Magazines Launched, Outpacing Closures Ad Dollars Shift as Boomers Age Events Calendar Tips & Techniques: Print and Digital Edition Package Sales |
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![]() How to Avoid Common Audit Mistakes
Don't
procrastinate. Act
on recommendations promptly. Take
control. Report
regularly. Keep
in touch. ![]() ![]() Now is the golden moment when digital media can really come into its own. To create a new standard in quality digital publishing, we need to recognize it as an entirely new medium and rethink the relationship between content, editorial design and user experience. Sometimes that means borrowing from and improving on trusted old standards. At other times, it means pushing into new frontiers. Here are ways that we can approach digital publishing and improve the entire online media experience.
2.There is no mobile Web. The separation of desktop and mobile devices is quickly becoming moot. We use our phones to browse the Web from the couch and we work from our laptops while sitting in the park. There's only one Web. Your publication needs to exist everywhere it does.
4. Consider social everywhere. This doesn't mean putting even more social sharing buttons everywhere they'll fit. Instead, consider social interactions based on context. An image could use a pop-up Pinterest button, while selecting a paragraph could prompt the user to share it on Facebook or Twitter. Posts could evolve over time with reader contributions that go beyond comments. 5. Design matters (now more than ever). We've become lazy. The bar was set low, and few have ever tried to raise it. Worst of all, success has rarely been linked to great design. Yet readers are clamoring for beautiful editorial experiences. We're starting to see editorial design crawl its way into digital publishing; let's celebrate it. 6. Start planning for next year's resolutions. The new iPad and iPhone 4 are only the first wave of devices that will redefine our expectations of what a screen should look like and what it can show. New resolutions that match or even surpass print mean a vastly improved reading experience if your media can keep up. 7. Be data-driven, and then ignore the data (sometimes). Select a few key metrics that will define whether or not an experience is a success, and then measure, measure, measure. Build iteration as part of your spec. You won't get everything right the first time around, but trust your instincts. Behavior changes sometimes take time. A learning curve is okay. © MediaPost Communications 2012 ![]() 133 Magazines Launched, Outpacing Closures New
magazine launches outpaced magazine closures by a substantial
margin in the first half of 2012, according to MediaFinder.com,
an online database of U.S. and Canadian publications owned
by Oxbridge Communications.
M,
Best Life and Elle Accessories also
returned to print this year. The Publishers Information Bureau recently announced that total consumer magazine ad pages declined 8.5% from 44,795 in the second quarter of 2011 to 40,969 in the second quarter of 2012. Total advertising revenues, based on official rate cards, slipped 3.2% to $5.5 billion. ©
MediaPost Communications 2012 ![]() Ad Dollars Shift as Boomers Age
At Nielsen's Consumer 360 Conference, the media and consumer research company said there are 100 million baby boomers – a number which will climb by a third in 2030. Most are growing out of the key 18–49 demographic into the 50-plus number. Right now, they control $230 billion in sales – about half of the total for the U.S. overall. In five years, they will control 70% of disposable income. But Beth Brady, Nielsen's leader for marketing effectiveness, warns advertising dollars are being funneled elsewhere: "It's a missed opportunity." For marketers, the role of moms and their kids is shifting. Moms with children under six watch less TV than the overall population. Moms are heavy media multitaskers. On any given day, 67% of moms use the Internet while watching TV simultaneously. While away from the TV, more than 20% of moms with children are experimenting with mobile shopping. Lower-income consumers – those that make under $30,000 a year – are growing and now represent about 30% of the country. Even against this background, Nielsen says, "They collectively represent a big part of the country's total spend and are expected to grow in the future." Nielsen says this group spends more time online than other income groups and more than nine hours a month on Facebook. Not only do they watch more TV than other consumers – especially daytime TV – they watch more online video than other consumers. ©
MediaPost Communications 2012 ![]() Events Calendar
New
England Newspaper & Press Association Midwest
Free Community Papers Fall Conference Infosocial:
A Media, Technology & Society Conference Inter
American Press Association 68th Annual Conference American
Magazine Conference National
Association of Hispanic Publications Annual Convention Canadian
Online Publishing Awards Inland
Press Association 127th Annual Meeting MediaNext World
Publishing Expo 2012 (IFRA Expo & Conference) If
you have an event that you would like to announce, please
send your information
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Offer a print-only option Example: If there is more than one digital edition included in the package, the subscriber must register and activate any account or download the app to qualify each of the editions. If you have any questions regarding print and digital package sales, please contact Verified at 415-461-6006.
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