Verified Audit CirculationViewPoint
February 2012

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This Month's Features:

Verified Would Like to Welcome...
2011 Circle of Excellence Winners
Join Verified at EWIP in San Francisco
Missed the Groupon WebEx? It's Not Too Late!
Events Calendar
Newspaper Web Sites Boast Extensive Net Reach
Support Your Local Newspaper Reporter

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Verified Would Like to Welcome...

GenomeWeb LLCGenomeWeb LLC
New York, NY
GenomeWeb LLC is an independent, privately-held online and print publisher based in New York. Since 1997, GenomeWeb has served the global community of scientists, technology professionals and executives who use and develop the latest tools in molecular biology research and molecular diagnostics.


National FishermanNational Fisherman
Portland, ME
National Fisherman features commercial fishing news, a searchable marine directory, classified ads, current issue highlights, archives, fish prices and online resources for fishermen.

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2011 Circle of Excellence Winners

Verified Circle of Excellence WinnersVerified would like to congratulate the winners of the 2011 Circle of Excellence award. The Circle is awarded to only those publications that have, upon rigorous independent review, been able to certify, document and demonstrate that they consistently meet the highest standards of audit excellence.

Congratulation to the winners and keep up the good work!

ABA Banking Journal
American Salon
American Spa
Ames Tribune
Arkansas Times
Atlantic City Weekly
Austin Chronicle
Bar Business
BizTimes Milwaukee
Chicago Parent
Chicago Reader
City Pages
Daily Ardmoreite
Dallas Voice
Detroit Lakes Tribune
Echo Press
El Latino
El Tiempo
Fontiers in LA
Free Times
GPS World
Grand Forks Herald
Greater Baton Rouge Business Report
Home Media Magazine
Hotel Management
Hutchinson News
Indoor Comfort Marketing
Industria Alimenticia
International Railway Journal
Journal of Business
Landscape Management
Lane Report, The
Las Vegas Citylife
Lee's Summit
Los Angeles Downtown News
LP Gas
Marine Log
Metro Times
Metropolitan Magazine
Mitchell Daly Republic/Advisor
Monterey Country Weekly
Mountain Xpress
Nifty Nickel
Nogales International
Nuestro Diario
Outsmart Magazine
Pacific Maritime Magazine
Palisadian Post
Park Rapids Enterprise/Enterprise Express
People Newspapers
Pest Management Professional
Philadelphia City Paper
Pioneer Journal/Intercom
Pit & Quarry
Pittsburgh City Paper
Power Equipment Trade
Prensa Libre
Professional Mariner
Providence Business News
Purcell Register
Railway Age
Railway Track and Structures
Record Journal
Response Magazine
Rochester Business Journal
Salina Journal
Shepherd Express
Sign Builder Illustrated
Sonoita Bulletin
Southern Loggin' Times
Spray Technology & Marketing
The Daily Iberian
The Examiner
The Hawk Eye
The Item
The Place
Timber Harvesting & Wood Fiber Operations
Timber Processing
Travel Agent Magazine
Tucson Weekly
TV y Mas / La Voz
West Central Tribune
Worthington Globe
Publishing Company
Simmons-Boardman Publishing
Questex Media Group, Inc.
Questex Media Group, Inc.
Stephens Media Iowa LLC
Arkansas Times Limited Partnership
Review Publishing, LP
Austin Chronicle Corporation
Simmons-Boardman Publishing
Small Business Times, LLC
Wednesday Journal, Inc.
Creative Loafing, Inc.
City Pages
Gatehouse Media, Inc.
Dallas Voice
Forum Communications
Forum Communications
Arkansas Times Limited Partnership
Las Vegas Review Journal
Elevate Media, Inc.
Frontiers Media LLC
Portico Publications, Ltd.
Questex Media Group, Inc.
Questex Media Group, Inc.
Forum Communications
Louisiana Business, Inc.
Helen Gordon Interests LLC
Questex Media Group, Inc.
Questex Media Group, Inc.
Hutchinson Publishing Company
Industry Publications, Inc.
Simmons-Boardman Publishing
Isthmus Publishing
Northwest Business Press, Inc.
Questex Media Group, Inc.
Lane Communications Group
Las Vegas Review Journal
Lee's Summit Journal
LEO Communications, LLC
Los Angeles Downtown News
Questex Media Group, Inc.
Simmons-Boardman Publishing
Metro Times
Pyramid Design, Inc.
Forum Communications
Montery County Weekly
Green Line Media Inc
Las Vegas Review Journal
Wick Communications
Diarios Modernos, S.A.
Tierra Media Group
Up and Out Communications
Philips Publishing Group
Pacific Palisades Post
Forum Communications
People Newspapers
Questex Media Group, Inc.
Metroweek Corp
Forum Communications
Questex Media Group, Inc.
Steel City Media
Hatton-Brown Publishers, Inc.
Prensa Libre
Navigator Publishing, LLC
Providence Business News, Inc.
McClain County Publishing
Simmons-Boardman Publishing
Simmons-Boardman Publishing
Record Journal Publishing Company
Questex Media Group, Inc.
Rochester Business Journal, Inc.
Salina Journal, Inc.
Alternative Publishing Inc.
Simmons-Boardman Publishing
Wick Communications
Hatton-Brown Publishers, Inc.
Industry Publications, Inc.
Wick Communications
Gatehouse Media, Inc
The Burlington Hawk Eye Company
Osteen Publishing Company
The Max Company
Hatton-Brown Publishers, Inc.
Hatton-Brown Publishers, Inc.
Questex Media Group, Inc.
Wick Communications
La Voz Publishing, LLC
Forum Communications
Forum Communications

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Join Verified at EWIP in San Francisco

EWIP SFJoin Verified at the EWIP Annual Women's Leadership Conference on March 7, 2012 in San Francisco, CA.

EWIP's 2012 Women's Leadership Conference is designed to give publishing professionals a clear window into emerging best practices with a highly interactive program featuring cross-platform expertise, examples of great partnerships and collaborations, and innovative leaders in publishing and media who will share strategies for new content and revenue opportunities. | MORE INFORMATION AND REGISTRATION

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Missed the Groupon WebEx? It's Not Too Late!

Groupon WebExIf you weren't able to attend Verified's WebEx seminar with Groupon in January, it's not too late!

Click here or on the Groupon "G" to view the presentation by Bo Hurd, Groupon Senior Account Manager. Bo presents an overview of Groupon and how publishers can use the daily deal site to drive subscription sales.

If you have any questions, please contact Verified at 415-461-6006.

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Events Calendar

Event Calendar22nd World Newspaper Advertising Conference
March 1 – 2, 2012
Prague, Czech Republic

9th Annual 2012 Media Summit
March 6 – 8, 2012
New York, NY

DMA Circulation Marketing Day 2012
March 8, 2012
New York, NY

MediaLeaders Next Los Angeles Twitter Facebook Google Plus Marketing Bootcamp
March 10, 2012
Los Angeles, CA

AABP Editorial Excellence Awards (deadline)
March 12, 2012

Publishing Business Conference & Expo
March 19 – 21, 2012
New York, NY

MPA Digital: Swipe
March 20, 2012
New York, NY

If you have an event that you would like to announce, please send your information

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Newspaper Websites Boast Extensive Net Reach

Newspaper Websites Boast Extensive Net ReachNewspaper websites attracted an average of 111 million unique visitors per month in the fourth quarter of 2011, up 5.7% from 105 million in the same period of 2010, according to comScore figures cited by the Newspaper Association of America.

The 2011 figure includes 112.2 million visitors in October, 110.3 million in November and 111.6 million in December; the quarterly average equals 63% of the total U.S. adult Internet population of 176.2 million, according to the NAA and comScore.

In addition to the increase in the average number of monthly unique visitors, the average number of daily visitors increased almost 15% to 24.7 million in the fourth quarter of 2011. Plus, the total number of minutes spent on newspaper websites increased 14% to 11.59 billion in the fourth quarter of 2011. This increase was especially noteworthy, considering the relative absence in 2011 of political news related to the 2010 midterm elections.

What's more, newspaper websites continue to reach a demographically desirable audience: 70% of Internet users with household incomes over $60,000 visit newspaper websites, climbing to 75% among Internet users with household incomes over $100,000, according to the NAA and comScore.

Despite the good news about continuing growth in newspapers' online audience, the newspaper industry as a whole is still struggling to effectively monetize their online readership.

Separate figures from the NAA show that total online ad revenues in the first three quarters of 2011 came to $2.34 billion — a respectable figure, but still just 13.7% of total newspaper ad revenues of $17.1 billion in this period. The situation is especially urgent as print ad revenues continue to decline, dropping almost 10% to $14.76 billion in the first three quarters of 2011.


© 2012 MediaPost Communications

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Support Your Local Newspaper Reporter

NNAAccording to the 2011 results of an annual survey conducted by the National Newspaper Association and the research arm of the Reynolds Journalism Institute at the Missouri School of Journalism, readers in areas served by community newspapers continue to prefer the community newspaper as their source of local news and advertising.

The study shows that 74% of people in communities served by a newspaper with circulations under 15,000 read a local newspaper each week. They prefer the printed copy to the online version, with 48% saying they never read the local news online. They prefer to receive advertising through the newspaper (51%) instead of on the Internet (11%). And only about a quarter of respondents said they had found local news through a mobile device in the past 30 days. 38% said they had received local shopping information by mobile device.

81% of local residents rely on the paper for local news and information, according to a survey. 86% of respondents say their local newspaper is informative, and 3 in 4 look forward to reading it. They also have a strong preference for government accountability through newspaper public notice, with 80% saying the government should be required to publish notices in the newspaper.

Community Newspaper Values

NNA President Reed Anfinson, publisher of the Swift County Monitor-News in Benson, MN, says "... the survey indicates a majority of respondents believe that the newspaper...provides more background and more useful to them than other news sources..."

Since 2005, NNA has done research on how people read and what they think about their local newspaper. Results have been consistent over the years, even as sample and community sizes have been adjusted slightly. The data indicates that the positive findings in the earlier surveys are consistent for community newspapers:

  • 74% of those surveyed read a local newspaper each week
  • Those readers, on average, share their paper with 2.33 persons
  • They spend about 38.95 minutes reading their local newspaper
  • 73% read most or all of their community newspaper
  • 43.8% keep their community newspaper six or more days (shelf life)
  • 61% of readers read local news very often in their community newspaper
  • 48% say they never read local news online (only 11% say they read local news very often online)
  • Of those going online for local news (167 respondents), 52% found it on the local newspaper's website, compared to 20% for sites such as Yahoo, MSN or Google, and 25% for the website of a local TV station
  • 33% of those surveyed read local education (school) news very often in their newspaper, while 68% never read local education news online
  • 27% read local sports news very often in their newspaper, while 70% never read local sports online
  • 40% read editorials or letters to the editor very often in their newspaper, while 64% never read editorials or letters to the editor online
  • 80% think governments should be required to publish public notices in newspapers, with 23% reading public notices very often in their newspaper
  • 70% have Internet access in the home, but 80% never visit the website of their local chamber of commerce

Donald W. Reynolds Journalism Institute

The local community newspaper is the primary source of information about the local community for 51.8% of respondents. Less than 6% say their primary local news source is radio. Of those with Internet access at home, 89% have broadband access. Readers are seven times more likely to get their news from their community newspaper than from the Internet.

Data from the survey indicates that given the choice, 8 in 10 respondents say they would rather look through ads in the newspapers than view ads on the Internet. Two-thirds of respondents agree that they often use newspaper advertising inserts to help make purchasing decisions. Similarly, two-thirds agree that they often seek out newspaper advertising to find information on the latest offerings and sales available in their area, and almost half say that there are days when they read the newspaper as much for the ads as for the content.

Prefer Newspaper Ads to TV Ads

For additional information from the NNA, please visit here. | VIEW FULL REPORT

Please send comments and story ideas to or contact us at:

Verified Audit Circulation
900 Larkspur Landing Circle, Suite 295
Larkspur, CA 94939-1758
415.461.6007 fax

2012 Verified Audit Circulation