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![]() Verified Would Like to Welcome...
Lonestar
Outdoor News is a premier outdoor
publication dedicated to providing
the most current fishing, hunting
and conservation information in Texas.
Established in 2004, the newspaper
continues to grow through its subscriptions,
Internet presences and circulation
at local outdoors stores and some
of the largest outdoors retailers
in Texas.
SmartCEO is a regional "growing company" publication. SmartCEO publications are not news; they are resources full of smart ideas to help educate, motivate and inspire decision-makers. SmartCEO is read by more than 32,000 business owners in the Baltimore and Washington, DC metro markets. ![]() 5 Consumer Trends for 2009
Despite the bleak economic climate, we are still a nation of consumers. Understanding the consumer trends for 2009 will help you reach these people where they may be hiding. Find out what they are thinking below: Take
control Simplify
and purify Trust Cut
back...sometimes Lighten
up ![]() Quantcast Measures Publishers' Website Traffic for Free by Jennifer Armor
In September 2006, San Francisco-based Quantcast launched the first open Internet rating service. Labeled the Quantified Publisher's program, it enables publishers to participate in audience ratings processes by tagging their site and services for direct measurement. The free program gives accurate, third-party metrics that helps advertisers gauge the value of a publisher's audience. Currently, they have rated more than 20 million websites. To become "Quantified," publishers have to first create a free Quantcast account. Publishers copy a personalized Quantcast javascript tag from Quantcast's website onto their website pages or the digital media they wish to measure, similar to what you would do with the code from Google Analytics. Next, they configure their Quantcast profile with the site description and metrics they want to provide media buyers and advertisers. The resulting easy-to-read report is then available online at Quantcast's website in real time and shows a publisher's audience reach and composition. The report includes an overall summary, website traffic breakdown, geographic analysis, demographics (sex, age, ethnicity, etc.), business, and lifestyle. In the past, panel-based audience measurement was the basis for evaluating media properties. Quantcast's methodology combines directly measured traffic statistics with multiple panel data sources to generate audience profiles. A massive amount of data is collected through affiliations with partners who include advertisers, publishers, ISPs and advertising networks. Quantcast was founded by a team of engineers and mathematicians committed to addressing the digital media market's need for transparent and actionable data. Through its services, Quantcast provides advertisers and publishers unmatched abilities to measure, organize, and transact based on directly measured audience data. The company's Quantified Publisher program is available to web properties of any size and provides free measurement for websites, blogs, videos, games, and widgets. Companies using the service include CBS, Hachette-Filipacchi, FOX Entertainment, Digg, BizJournals, Bloomberg, HuffingtonPost, National Geographic, and NYMag.com. Learn more about Quantcast and the Quantified Publisher program. ![]() Results of Customer Satisfaction Survey Recently Verified conducted a customer satisfaction survey. We asked you to tell us how we're doing and express your opinions to help us improve our performance and serve you better. Below are the results of the survey: ![]() Toss-up on Future Print, But Relevant Today
Rosen concludes that "...people are not abandoning their print editions...there is still a certain satisfaction and ease to holding printed text in your hands, and PDAs or PCs will not replace this just yet." Other survey findings:
Though the majority of Americans go online to learn about daily breaking news, print magazines remain one of the top sources for entertainment, advice and lifestyle information. The survey found that despite a growing preference for online news sites, print magazines are a leading entertainment source. Nearly 80% of respondents say they subscribe to magazines vs. 53% for newspapers. For additional information, contact the Rosen Group. ©
2009 MediaPost Communications ![]() Events Calendar American
Business Media Spring Meeting 20th
Annual International Media Conference
and Tradeshow IABC
2009 Business Writing Conference 2009
NAA Foundation Young Readers Conference INMA
World Congress MPA-IMAG
Independent Magazine Conference Ink
+ Beyond CRMA
Annual Conference 2009 If
you have an event that you would like
to announce, please send your information ![]() MPA: Mag Sites Boost Traffic 11%
The growth rate for magazines' web audience far exceeds the 3.2% growth rate for the Internet overall. Seventy-five million unique visitors in the fourth quarter of 2008 equals 45.1% of the total Internet-using population of the United States, compared to 41.8% during the same period in 2007. What's more, the duration of visits is also increasing. Visitors spent an average 2.4 billion minutes per month perusing magazine websites, an increase of 34.4% over 1.78 billion minutes in 2007. Doing the math, the average time spent per visitor rose from about 26.4 minutes per month in the fourth quarter of 2007 to 32 minutes per month in the fourth quarter of 2008. The MPA didn't release any figures for page views. However, the good news on unique visitors and time spent highlights a major problem faced by magazine publishers: While their online audience is booming, online advertising revenues still trail far behind. Like newspaper publishers, magazines have struggled to monetize their online readership, and online advertising, in most cases, is still a small fraction of their overall business. At Time Inc., online revenues were just 10% of total advertising revenues of $2.45 billion in 2008. At Martha Stewart Living Omnimedia, they were about 12% of about $90 million in total ad revenue. At Meredith Corp., online contributed about 6% of total revenues for the company's fiscal year 2008. These figures are critical because—again, like newspaper publishers—most big magazine publishers are not coming close to making up losses in print ad revenue on the online side. At Time Inc., for example, total revenues declined $347 million from 2007–2008, dwarfing total online revenues of $245 million. © 2009 MediaPost Communications ![]() Who Else Sees Your Audit Report? You've completed your audit and you have your new audit report in hand. You're ready to share the results with your advertisers, but who else can see the results? How does your Verified audit report work for you? All audit reports that are issued by Verified are sent to SRDS Media Solutions, a leading provider of rates and data that connects media buyers and sellers. They provide comprehensive coverage that meets their customers' planning and buying needs. Ninety-five percent of all advertising agencies rely on information from SRDS. Circulation figures provided by your audit report are included in your SRDS listing for media buyers to evaluate. In addition to SRDS, audit information is available to Verified's Associate Members. Associate Membership is available to media buyers, advertisers, and advertising agencies. Some of Verified's Associate Members include major advertisers, including Best Buy, Dick's Sporting Goods, JC Penny, Kohl's, Target Corporation, and Walgreen's. We also provide circulation information to USA Weekend, CARD (Canadian Rate and Data), Newspaper Services of America (NSA), AWN, AAN, Casanova Pendrill, Parenting Publication of America, King Group, and CBJN on a regular basis. If you know an advertiser or agency that you would like to become an Associate Member, direct them to Verified's website. Click on Visitors and have them fill out the Associate Membership form. It is quick, easy, and free to become a Verified Associate Member. Verified is happy to send Audit Reports directly to an advertiser or agency upon request. Simply supply us with a copy of the report, the advertiser or agency name and address, and we will send your Audit Report directly from our office along with a cover letter. If you have questions, please contact Verified at 415-461-6006.
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