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5 Things I've Learned from the Internet
by Jennifer Armor
Win the Speed Game
Not the Only Game in Town
This isn't a complete
list, but it's a place to begin the conversation. Print media can't be what new
media is, but it can learn from its successes and failures. The experts have touted
"thinking outside of the box" for print media. Dave Brubek, legendary
jazz pianist, said, "There's a way of playing safe, there's a way of using
tricks and there's the way I like to play which is dangerously where you're going
to take a chance on making mistakes in order to create something you haven't created
Syncronex Provides Single Copy Management
As pressure increases on newspapers to cut expenses, publishers are looking for new ways to save. Syncronex, a technology firm based in Bellevue, Washington, offers field-service products that use handheld devices and the Internet to help manage single copy distribution.
Syncronex's Single Copy Edition, a system that allows delivery agents to electronically enter location level draw and return information using either a Palm or Windows CE based handheld, provides publishers real-time data from the field. Information is synchronized back to the circulation system and accessible via handheld or web browser to help manage delivery, improve accountability, and make better distribution decisions.
In addition to improved field management, Single Copy Edition reduces staff time by eliminating manual data entry and allowing direct integration with back-end circulation systems. The application suite also contains reports that help with sales analysis and audit tracking.
According to JoAnn Gottschalk, Syncronex's Marketing Manager, "Our solution facilitates more than the collection of distribution data. While automation of manual processes is an obvious cost savings to our clients, the Single Copy Edition also provides newspapers the added value of tracking multiple publications, capturing signatures for proof of delivery, invoicing, and sales forecasting."
Providing accurate data is vital to the audit process and circulation management. Issue summaries along with accurate drop and return totals and adjustments make the audit process more efficient. In addition, precise route lists and driver lists are essential to passing any field surveys.
and B to B Media Business's Streaming Video 360:
Western Publisher's Association
2009 Maggie Awards Entries
Proposals For Today's Integrated Sales
Kidsville News Annual Conference
End of 2008 Wrap Up with Nina Link
CRMA Winter Publisher's
INMA Summit on Audience
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Snapshot of Media Plans & Budgets For 2009
At the recent "Masters of Marketing" Conference by the Association of National Advertisers, 1,200 client-side marketers, media and creative agencies, and others were polled via handheld devices about their marketing mix, budgets, plans, and tactics throughout the event. The results are shown below.
Adjustment to current marketing and media plans to account for the recent downturn in the financial markets:
CEO view of marketing efforts with respect to growth:
Preferred social media site for driving brand growth:
Plans for marketing expense in 2009 vs. 2008:
The largest branding discipline offering opportunity for growth:
Company's current measurement method of brand growth:
Source: Association of National Advertisers, October 2008
© 2008 MediaPost
Tips & Techniques:
Sell the Value of Verified Audited Circulation to Advertisers
Now that your audit is complete it's time to let advertisers know that your circulation has been validated by Verified. Here's what you should know to help you use your audit to its fullest potential.
Verified regularly provides audit information to advertisers, agencies, and organizations, including Newspaper Services of America, USSPI, Sunflower Group, Target Corp., The Gale Group, Valassis Communications, SRDS, AAN (Association of Alternative Newsweeklies), AWN (Alternative Weekly Network), CARD, Casanova, King Group, Parenting Publications of America, and City Business Journals Network.
Make sure your audited status is incorporated into your media kit and sales material, printed in your publication, and included on your website. Use print or online reports whenever you can. And always feel free to call Verified at 415-461-6006 if you need training, would like house ads, or would like a list of advertisers and agencies in your region.
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