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Creative Loafing Sarasota began as a weekly publication in 1998 and offers stories rooted in a commitment to the community, giving an independent perspective that puts the greater interests of that community first.
Farm & Ranch and Fastline Truck
Fastline Publications are illustrated buying guides for the farming and trucking industries. The publications contain ads from farm equipment and truck dealers, as well as from businesses related to these industries. The publications contain no editorial. There are 28 editions circulated in 48 states. There are 6 truck publications circulated in 17 states, and 22 farm publications circulated in 48 states.
Industry Outlook: 2008
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Make Your Website Advertisers' Darling
Even with all the doom and gloom hovering over the economy right now, experts are forecasting sunny days ahead for online ad spending. According to a study by TNS Media Intelligence, U.S. ad expenditures will jump 14% this year. In addition, the Yankee Group reported that online ad sales will reach $50.3 billion by 2011, more than doubling 2007's revenue.
With the wide array of choices available to advertisers, your website needs to stand out to media planners. Here are 3 tips to make media planners choose your site.
is better – sometimes.
Valassis Launches RedPlum
The familiar name of ShopWise will be seen no more. Marketing giant Valassis announced it has retired the ShopWise name and is rebanding as RedPlum. In addition to the name change, Valassis has launched RedPlum.com, an online interactive site with coupons and discounts as well as short articles about fashion, beauty, entertainment, and local events.
Because ShopWise and the Valassis free-standing inserts have been an important part of the newspaper business for a long time, Verified took a special interest in RedPlum brand and the new RedPlum.com. We asked Katie Brown, Communications Specialist, Corporate Communications for Valassis, about the changes.
the name RedPlum? It's a very interesting name.
the addition of RedPlum.com affect print newspapers and magazines?
there any plans to use newspapers' websites to drive traffic to RedPlum?
of the advantages of using newspapers is that advertisers are able to target a
specific market/geography. Will RedPlum.com have that same capability?
that you have launched the RedPlum program, do you think others will follow?
Newspaper Association of
America Annual Convention and NEXPO
4th Annual Marketing to
The min Day Summit: Maximizing
Your Magazine Brand in a Digital World
26th Annual National
Association of Hispanic Publishers Conference and Expo
34th Annual Association
of Alternate Postal Systems Conference
New Communications Forum
Cal Western Circulation
Managers' Association 89th Sales Conference
Association of Free Community
Newspaper Annual Conference and Trade Show
Association of Directory
Publishers 2008 Annual Convention
Western Publications Association
2008 Publishing Conference
Print Inserts Pass TV Ads as Important
Influence in Purchase Decisions
Based on research findings released by Vertis Communications, 27% of adults indicated they look for information in advertising inserts as part of making a purchase decision. That's up from 19% ten years ago. Television advertising is no longer the main influencer in purchasing decisions, according to Vertis. TV ads are now the main influencer for 8% of consumers, compared to 22% in 1998.
Other research findings indicate that women have become more involved in the decision-making process for purchasing home electronics products. In 1998, about 69% of women 18 to 24 participated in such decisions, but as of this year 91% report being part of the process.
The report, Vertis' Customer Focus: Decade of Data study revealed that for adult men 18 and older, TV advertising is no longer the main influencer in their purchasing decisions, down 8% from 1998 to 22%.
Advertising inserts have grown to become the most influential medium for both adult men and all adults in America. A total of 24% of men and 27% of total adults indicated that they turn to this medium when making a purchasing decision, compared to just 16% and 19%, respectively, 10 years ago.
Looking deeper into the study, young adults have drifted away from personal interaction when choosing leisure activities. Since 1998, the number of young adults participating in team sports has decreased from 19% to 13%, while the amount of time spent with computers has drastically increased, from 8% to 21% in the same 10 years.
Additionally, the number of young adults going out to the movies has decreased from 13% in 1998 to just 3% in 2008, while the number of adolescents staying home to watch television or rent videos has increased from 24% in 1998 to 32% in 2008.
Marden continued, "Tracking trends in leisure preferences and media activities arms marketers with an acute awareness of where and when this important consumer group can be reached."
The Customer Focus: Decade of Data study, which surveyed 3,000 consumers via telephone, further revealed the following:
© 2008 MediaPost Communications.
Tips and Techniques – Using "Free"
to Generate Paid Subscriptions
When marketing your publication, you can create an offer where the entire subscription term is meant to be qualified as paid but part of the subscription term is promoted as "free," "trial," "at no additional cost," "bonus," etc.
To qualify this circulation as paid, the following criteria must be met:
Examples of acceptable offers:
For the audit, please provide a copy of all subscription offers used during the year.
By following the guidelines above, you can design creative marketing programs that help increase your paid circulation. If you have questions regarding whether your promotion meets Verified's requirements, please contact us at 415-461-6006.
Please send comments and story ideas to email@example.com or contact us at:
Verified Audit Circulation
900 Larkspur Landing Circle, Suite 295
Larkspur, CA 94939-1758
|© 2008 Verified Audit Circulation.|