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December 2016 / January 2017


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This Month's Features:

Verified Would Like to Welcome...
Information & Resource Guide – 2017 Update
Half of Newspaper Readership Still Print-Only
Events Calendar
Mitchell Daily Republic Partners With High School Newspaper
Tips & Techniques: Filing Deadlines for Consumer Publications


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Verified Would Like to Welcome...

HME News
HME NewsUnited Publications, Inc.
Yarmouth, ME
HME News is a leading source of B2B news for the home medical equipment industry. Their professional editors report news and trends from the major market sectors – Providers, Mobility, Specialty Providers and Vendors – through eMedia and print resources.

Security Systems News
United Publications, Inc.
Security Systems NewsYarmouth, ME
Security Systems News is a complete source of B2B news for the security integration industry. Their professional editors report news and trends from the major market sectors – Commercial Fire, Monitoring, Residential and Suppliers – through eMedia and print resources.

The Las Cruces Bulletin
Osteen Publishing Company
Sumter, SC
Las Cruces BulletinThe Las Cruces Bulletin is a general interest weekly newspaper created for the people and businesses of Las Cruces, New Mexico. The Bulletin, established in 1969, contains news and features on the community, politics, art, entertainment, sports, health, homes, religion and real estate. The Bulletin also includes opinion pieces and award-winning photography.

 


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Information & Resource Guide – 2017 Update

Verified's guidelines have been updated to reflect the changes approved over the last 12 months.

These updates include:

• Authorization of requests and renewals on behalf of a subscriber
• Five-year limit on Association/Group/Directory lists considered qualified circulation
• Frequency of digital edition opens/downloads to renew subscriptions
• NIE and 3rd Party/Sponsored circulation percentage

The revised guidelines will be available on Verified's website on February 1, 2017.

To access the guidelines, click on Members on the homepage and then Procedures & Regulations.

You will need your username and password to download the revised guidelines.

If you have questions, please contact Verified at 415-461-6006.



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Half of Newspaper Readership Still Print-Only

Reports of print media's demise may have been exaggerated, judging by the results of a new study from Nielsen Scarborough, which shows that over half of all newspaper readers in the U.S. consume newspaper content exclusively via their print editions. | THE STUDY

Half of Newspaper Readership Still Print-Only

Newspapers reach 69% of the U.S. population each month, and more than 169 million adults read a newspaper in print, on a website or on a mobile app in a month in 2016.

Percentages, according to the study:

• 81% of monthly newspaper readers engage with a print product
• 51% of respondents read newspapers in print only
• 49% read a newspaper on at least one digital platform
• 37% read at least some on the Web
• 34% read at least some on mobile
• 30% read both digital and print
• 14% read newspaper content in print, on the Internet and on mobile devices
• 10% read newspapers both in print and on the Web, but not mobile
• 8% read newspapers on the Web and mobile devices
• 6% read newspapers in print and via mobile, but not Web
• 6% read newspaper content exclusively on mobile
• 5% read content exclusively on the Web

Although there is obviously considerable overlap between all three categories, print clearly remains the dominant medium for newspaper consumption.

Traditionally, newspaper audiences tend to be more educated, affluent and older than non-newspaper readers, according to Nielsen. While the first two traits continue to be true, the expansion of digital media has attracted younger readers. As a result, the ages of newspaper readers more closely reflect the general population.

For example, Millennials make up 25% of the U.S. population and now represent 24% of the total monthly newspaper readership.

However, newspaper readers on any platform are still more likely to be college graduates and have annual household incomes over $100,000 than non-readers. Digital newspaper readers are 49% more likely than the general adult population to be a college graduate and 43% more likely to have household incomes over $100,000.

Print newspaper readers tend to be part of the baby-boomer generation, at 37% of the population.

It's no surprise that digital newspaper consumers tend to skew younger than print readers.

• 32% of digital newspaper readers are Millennials, ages 21–34
• 28% of digital newspaper readers are Gen X, ages 35–49

• 20% of print newspaper readers are Millennials
• 21% of print newspaper readers are Gen X

Enduring print media consumption hasn't translated into sustained print advertising revenues, which continue to decline at a steady clip. Total revenues for the newspaper publishing industry came to $6.39 billion in Q3 2016, down 2.5% from $6.56 billion in Q3 2015, according to the most recent data from the U.S. Census Bureau.

The Wall Street Journal, for example, lost 21% of its overall advertising revenue in Q3 2016. The New York Times suffered an 18% loss, Gannett lost 15% and Tronc (formerly Tribune Publishing) saw a 11% dip in its print ad revenue. | READ MORE

News industry analyst Ken Doctor reported forecasts of another 10% decrease in print revenue next year.

© 2017 MediaPost Communications

 


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Events Calendar

Events CalendarLive from Melville: INMA Webinar
Newsday's Predictive Data Analytics Driving Subscriber Retention
February 2, 2017
Melville, NY
www.inma.org

AABP Winter Conference 2017
February 3 – 5, 2017
Puerto Vallarta, Jalisco, Mexico
www.bizpubs.org

American Magazine Media Conference 2017
February 8, 2017
New York, NY
www.magazine.org

LocalMedia Key Executives Mega-Conference
February 23 – 25, 2017
Orlando, FL
www.localmedia.org

UC Berkeley Advance Media Institute: Digital Media Skills Certificate
February 28 – April 27, 2017
Berkeley, CA
www.mulitmedia.journalism.berkeley.edu

If you have an event that you would like to announce,
please send your information to e-newsletter@verifiedaudit.com.




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Mitchell Daily Republic Partners With High School Newspaper

Mitchell Daily Republic Partners With High School Newspaper

When the local high school newspaper was cut due to budget constraints, the Mitchell Daily Republic came to the rescue. | READ MORE

 


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Tips & Techniques:
Filing Deadlines for Consumer Publications

Verified strives to provide complete and accurate reports quickly and efficiently. In order for your publication to gain the most value from the audit, it is beneficial for your report to be issued as soon after the end of your audit period as possible.

The schedules outlined below provide timelines for the submission of your information using the online Wizard. We understand that you have many obligations and that, at times, it is easy to overlook the audit. Therefore, Verified will periodically contact you regarding your progress. If for any reason you will not be able to meet these deadlines, please contact us immediately.

FILING DATES

January 15
Complete set of updated route lists (if required) and Quarterly Printing and Distribution Report (QPD) for October 1 – December 31

April 15
Complete set of updated route lists (if required) and Quarterly Printing and Distribution Report (QPD) for January 1 – March 31

July 15
Complete set of updated route lists (if required) and Quarterly Printing and Distribution Report (QPD) for April 1 – June 30

October 15
Complete set of updated route lists and Quarterly Printing and Distribution Report (QPD) for July 1 – September 30

Note: Route Lists are only required for publications with target distribution of 7,500 or more.

A Circulation Analysis by ZIP/Postal Code or State Geographic Analysis is required for the Initial Audit Report and for each Annual Audit Report thereafter. The report is required only once per year and must analyze an issue within the audit period.

If you have any questions, please contact Verified at 415-461-6006.


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e-newsletter@verifiedaudit.com
or contact us at:

Verified Audit Circulation
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Larkspur, CA 94939-1758
415.461.6006
415.461.6007 fax


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