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Verified was founded in 1951 to provide audits for free community newspapers and trade magazines. In the early days of circulation auditing, in fact for close to half a century, free distribution periodicals were excluded from the auditing process.
Mrs. Geraldine Knight, Verified's founder, was a true circulation auditing pioneer. By combining research based on direct contact with recipients to existing paid-circulation auditing procedures, Knight developed innovative procedures to confirm receipt and readership of free papers and magazines.
Following its success with circulation audits of free (controlled) publications, Verified expanded its services to include audits of paid newspapers and magazines, free rack distributed publications, directories, alternate distribution, and other advertising media. In recent years, Verified has added Web site audits to its range of services.
Verified continues to maintain its position of leadership and innovation by introducing many new elements to auditing.
Verified firsts:
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Invented free circulation auditing |
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| | First audit utilizing in-person and telephone research to verify distribution and readership |
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First to report circulation by ZIP code |
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| | First audit of free distribution to be authorized by USPS for requester audits |
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First with custom reporting software |
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First auditing firm to offer audits of free rack distribution |
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